The Incorporation of the Benchmarking Technique in Amazon
ILP II: The Incorporation of the Benchmarking Technique on Amazon
BUSI 601
Liberty University
1 May 2015
Rationale
Benchmarking encompasses evaluation of other company’s business processes and embracing them to improve performance, search for innovative ideas, and gain a competitive advantage. Benchmarking establishes a rational method for setting performance goals, and gaining market leadership and a broader, more accurate organizational management perspective. The process is according on what they best are doing; it take the emotion out of arguments about the need to change. Also, the process contributes vastly to the proper and efficient functioning of organizational and business information needs. Therefore, selecting the right database with the right features is often a very critical decision (Anderton, 2001). There are several benchmarking techniques designed to aid decision made and to help different areas of the organization. Amazon’s mission is to be the top internet retailing company in the world. Amazon reaches their mission thank to their strategic management to handle logistics. The implementation of customer-driven benchmarking technique placed Amazon to be the favorite retail store to make online purchases. Amazon provides a rational method for setting performance goals and gaining top position among the competition. Keeping in mind, Amazon knows there is always room for improvement and with the implementation of benchmarking can work in those areas (Amazon, 2015).
Benchmarking Analysis
Benchmarking is a method of taking measures and providing improvement to the organizational performance by comparing with the best in the industry. It provides many benefits to the organization in areas such as performance improvement, budgeting, technical problem solutions. However, benchmarking can be applied to the products, services, and practices (Tamimi, Rajan, & Sebastianelli, 2003). It is used to find the best practice and to take
BUSI 601
Liberty University
1 May 2015
Rationale
Benchmarking encompasses evaluation of other company’s business processes and embracing them to improve performance, search for innovative ideas, and gain a competitive advantage. Benchmarking establishes a rational method for setting performance goals, and gaining market leadership and a broader, more accurate organizational management perspective. The process is according on what they best are doing; it take the emotion out of arguments about the need to change. Also, the process contributes vastly to the proper and efficient functioning of organizational and business information needs. Therefore, selecting the right database with the right features is often a very critical decision (Anderton, 2001). There are several benchmarking techniques designed to aid decision made and to help different areas of the organization. Amazon’s mission is to be the top internet retailing company in the world. Amazon reaches their mission thank to their strategic management to handle logistics. The implementation of customer-driven benchmarking technique placed Amazon to be the favorite retail store to make online purchases. Amazon provides a rational method for setting performance goals and gaining top position among the competition. Keeping in mind, Amazon knows there is always room for improvement and with the implementation of benchmarking can work in those areas (Amazon, 2015).
Benchmarking Analysis
Benchmarking is a method of taking measures and providing improvement to the organizational performance by comparing with the best in the industry. It provides many benefits to the organization in areas such as performance improvement, budgeting, technical problem solutions. However, benchmarking can be applied to the products, services, and practices (Tamimi, Rajan, & Sebastianelli, 2003). It is used to find the best practice and to take
References: Amazon Services. (2015). Services. Retrieved from: http://services.amazon.com/ Anderton, P Hyman, W., Hamilton, B., VA, M. (2004). Guide for Customer Driven Benchmarking of Maintenance Activities. NCHRP Report 511. Washington, DC. www.TRB.org Tamimi, N., Rajan, M., & Sebastianelli, R Vorhies, D. and Morgan, N. (2005). Journal of Marketing. Vol. 69, No. 1 (Jan., 2005), pp. 80-94. Published by American Marketing Association Stable URL: http://www.jstor.org/stable/30162034 Walmart.com (2015) Wei-Jaw, D., Ying-Feng, K., & Wen-Chin, C. (2008). Revised importance-performance analysis: three-factor theory and benchmarking. Service Industries Journal, 28(1), 37-51. Doi: 10.1080/02642060701725412