(A CASE STUDY OF KATSINA METROPOLIS)
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
This study is on The Impact of television Programs on the Cultural Values of Nigerian Youths using katsina state as a case study. The term culture has been defined differently by different people. The different definitions attached to culture are based on the differences in the orientation of the people.
Jekayinka (2002), states that from wider perspective, culture includes the total repertoire of human action which are socially transmitted from generation to generation. Obiora (2002), says the transformation of culture is gradual and not sudden. He (2002) contends that culture is a continuous process of change. It changes exactly the same way as the human being change. It is dynamic, learned, acquired, transmitted or diffused through contact or means of communication flow from generation to another. The Nigerian culture is observed to be fading out as a result of the acceptance and adaptation of the modernist’s solution on to underdevelopment. Access to these modern mass media (Radio, Television, films, telephone, and newspapers) is linked to individual modernity. Nigeria and other third world countries have reacted to these finding by inventing a substantial amount of their foreign exchange earnings to import radio and television transmitters and sets. The television programs especially provide many powerful models for children and abundant opportunities for observational learning. The television programs include: Violence, Depiction of sex, Drug and Alcohol use.
Vulgar Language – behaviors. Etc. that most parents do not want their children to imitate. Studies have been found by early adolescence that the average Nigerian children have watched thousands of dramatized murders and countless other acts of violence on television. For many years, psychologists have debated