The John Deere Company Revolutionized The Agricultural Industry

History of John Deere American history is full of rises and falls. One of the most important industries is, without a doubt, the agricultural industry. The fact that the agricultural industry provides food for us all is what makes it so important. John Deere and his company revolutionized the agricultural industry and left an everlasting impression on not just the industry but the world itself. The story of John Deere and his development of the steel plow all began in Ruthland, Vermont, on February 8th of 1804. He began blacksmithing at the age of seventeen. Then, in 1836, he packed his bags and moved to Grand Detour, Illinois, where his blacksmithing services were soon put into high demand. The beginning of the John Deere market goes way back. It all started when Deere, who was still working as a blacksmith, started repairing plows. Then, after a while of doing this, Deere finally invented his own plow that he began to sell and excel with. He thought the plow could revolutionize the farming field in more than one way. When making his first and original plow by using a saw blade, he also maintained an active, public lifestyle as well. He was
the founder of a local bank in Milione, was a member of the First Congressional Church, and served as the city mayor (“Past Leaders”). Deere continued on to open his first shop in 1837; he did this after his steel plow sales began to climb higher and higher as his invention gained more popularity. This new plow that he invented allowed not only his company, but farmers everywhere, to prosper. The plow had a smooth steel side that made it easier for farmers because it made a big difference in their plowing process. All of this changed lives in a big way because a lot of Americans migrated to the Great Plains due to these farming enhancements. Deere’s production and sales may have started out slow, but they really took off once he began to manufacture plows before there was an order placed for them. After enhancing his plows and their production, his customers were able to see what they were getting before they bought it. Soon to follow the mass production, was the word spreading about the quality of the product itself. He, then, formed many partnerships, added new company locations, and took his next step in productions (“Antique Farming”). The step he took to propel the John Deere Company to the next level was when he purchased the Waterloo Engine Company, and that was how the John Deere tractor was born. After making many enhancements, the John Deere Company gradually grew larger over the years and developed into the largest agricultural company in the world (“John Deere History”). Working for John Deere means being prepared for big things and lots of action. It also means that someone has to be prepared to work with some of the most innovative minds in the agricultural industry every day. They want you to know that you will be challenged but only to better you. The company is good at a lot of things, one of them being excellent marketing. The way John Deere attack this isn’t by saying not to choose other market competitors but why the John Deere product is just the best. They also explain that John Deere is a great place to work, because with John Deere all of your ideas and values mean something to the company. It should be known that the work will be challenging and fast paced. The output of all of this work is sure to be fulfilling though. As a member of product support, one works with basically every area of the company. Some of the major areas that product support covers are engineering, service parts, manufacturing, and marketing. By establishing the company in all of these support areas they also expose John Deere to other business areas that could be part of the company’s future. A man who was hired by John Deere to be recreational vehicle credit analyst twenty years ago explains his experience with them for public knowledge and promoting the company. He says, “It’s been an amazing path, and I was supported every step of the way” (“About Us”). With the way the John Deere Company has grown recently, new marketing opportunities are beginning to open.
All of their growth has increased their need for employees as well. More and more people will have their lives impacted by the John Deere Company (“About Us”). A key piece of the marketing department at John Deere is the support team. The jobs of the people on the team is to give assistance to all the dealers through the Dealer Technical Assistance Center (DTAC) hotline. Next, are the companies within the company. For example, Tennessee Tractor is a company started by the John Deere Company. The first dealership was opened in Alamo, Tennessee, in 1998. Since then, the company has spread to all parts of west Tennessee from Alamo to Dyersburg, Jackson, Martin, Paris, Ripley, Trenton, and etc. (“About
Us”). The John Deere Company is making enhancements as far as driving safety is concerned as well. They are expanding and giving better detail in the company’s instructions and protocol when operating the machinery, big or small. The goal is for this to make work more efficient and to also decrease the risks of injuries and accidents for those who use the products which, in turn, increases their safety. While the John Deere Company supplies many jobs, not all of their job opportunities can keep everyone happy. The fact that many job openings come up for John Deere means that there are many layoffs. The company had to recently inform its employees of the layoffs that awaited them, and it, without a doubt, impacts the people involved (“Deere Factory Work Force Adjustment”). Needless to say, Deere’s inventive mindset assisted the agricultural industry in more than one positive way. At first, he shared his blacksmithing abilities with the small communities around him, and, eventually, he ended up helping farming around the world. After buying and engine company, Deere also made another great invention that assisted farmers, the John Deere tractor. There was a national migration because of how successful his products were allowing farmers to become. Today, the John Deere Company is now one of the largest and most successful agricultural companies in the world. The company has also branched out to make other small tractor companies like Tennessee Tractor Company. Because there are so many different store locations for the company, they have many jobs to offer. This, in turn, assists the public in getting the best products available in order to continue producing food around the world. As you can see, Deere’s inventions have greatly impacted the world by making farming easier, offering more jobs, and, most importantly, helping supply the world with food. He truly has impacted more and more people through his company.