The Latest Trends in Marketing Methods in the Brewing Industry
TARGET GROUPS OF THE BEER INDUSTRY
Main Consumers of Beer Products
Every product has a group that is labeled as it 's main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America 's beer. The rest of America 's beer is consumed by males in other age groups and females.
Figure 1. Main Consumers of Beer Source: Primary
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Groups Targeted by Beer Industry Marketers
The target groups of the brewing industry vary slightly from the main
3
consumers. The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups works and is widely successful. Steve Carter, Anheuser-Busch (Burlington, NC branch) Sales and Marketing Manager, says that "all efforts to sell must be made to these target groups. We must point out certain attributes of our products that will satisfy the customers wants. We have to make our product positively different from the others.
THE PREFERRED ADVERTISING MEDIA
Advertisements on Television
Advertising through television is the most popular way to market beer products. Television commercials have become the most widespread way to get a new beer product out to the public or help an old beer product regain its popularity.
Different Companies Compete With Television Commercials
Anheuser-Busch, Miller, and Coors, the Nation 's top three leading brewing companies, all have their own "signature commercials". The key to making these advertisements successful is finding out what the viewers (future consumers) enjoy and base marketing techniques on the findings.
Anheuser-Busch
Anheuser-Busch is recognized around the World for it 's latest catchphrase, "Whassup?" These Budweiser
Main Consumers of Beer Products
Every product has a group that is labeled as it 's main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America 's beer. The rest of America 's beer is consumed by males in other age groups and females.
Figure 1. Main Consumers of Beer Source: Primary
?
Groups Targeted by Beer Industry Marketers
The target groups of the brewing industry vary slightly from the main
3
consumers. The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups works and is widely successful. Steve Carter, Anheuser-Busch (Burlington, NC branch) Sales and Marketing Manager, says that "all efforts to sell must be made to these target groups. We must point out certain attributes of our products that will satisfy the customers wants. We have to make our product positively different from the others.
THE PREFERRED ADVERTISING MEDIA
Advertisements on Television
Advertising through television is the most popular way to market beer products. Television commercials have become the most widespread way to get a new beer product out to the public or help an old beer product regain its popularity.
Different Companies Compete With Television Commercials
Anheuser-Busch, Miller, and Coors, the Nation 's top three leading brewing companies, all have their own "signature commercials". The key to making these advertisements successful is finding out what the viewers (future consumers) enjoy and base marketing techniques on the findings.
Anheuser-Busch
Anheuser-Busch is recognized around the World for it 's latest catchphrase, "Whassup?" These Budweiser