Sociology of Consumption: “Killing Us Softly” Course Code: AHSS 1050 “Killing Us Softly”, is a documentary that explains the effects of advertising. As mentioned in the video, on a daily basis we are exposed to nearly 1 500 ads a day, and it is evident not all the ads are watched, however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. The documentary takes a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. I believe this is a general fact, everyone know that the main needs of any person are, some type of clothes to cover their body, food to eat, water to drink and some sort of shelter. However, when these ads are presented they create an urge in the sense the person believes that have to have the product being advertised. The example given in the documentary was of ageing creams. They are advertised in a way that older aged women feel they have to have the cream or else there is something wrong with them. Another example, is straightening irons, the traditional way of straightening hair is using a hair dryer, or any ordinary straightening iron sold at the store. However, there certain brands advertised in which people believe they are better which is not true. Even though all brands are the same, just because of the ad people believe one is better than the other and that is the only one they want. So when markets say ads sell more than product, concepts, thoughts and values, this is what they refer to. Overall, ads are made in the sense to tell their customers that the product being advertised is a need to them or else they are missing out on something and they are not normal. Many people do…
Television is one of the most dominating forms of communication in the world. In any first-world country, it would be surprising to hear of someone who doesn 't have a TV or have access to a TV. In Australia, people watch up to 6 hours of TV daily (Screen Australia, 2013). With this sort of attention, it 's only natural that businesses would utilise it to advertise their products, and as this and other technologies evolves it makes it far easier to access other markets that would have been unavailable in the past. Advertising, as a medium, is so…
For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of prospering as a nation, we need to become more aware of the damage that has already been caused by this advertising and prevent it from negatively affecting us even further.…
In American society today, we can’t go anywhere, watch or do anything without exposure to some type of advertisement. Companies spend millions of dollars in efforts to reach us as consumers. They use manipulative messages and deliver underlying promises to get us to buy their product. Advertisements reflect the political, economic, and social environment of their time. As consumers, it is important that we are able to deconstruct those advertisements and understand the underlying message that they are trying to send to us.…
When learning about the different forms of communication advertising is one of the most interesting because it taps into the human psyche. Advertising is the attempt to persuade potentional customers to purchase or consume more of a particular brand or product. Today, ads are scattered everywhere and they are multiplying. Ads have been known to take up more than half the space in most daily newspapers and consumer magazines. They are inserted into trade books and textbooks. They also reach as far as cluttering websites and fill are mailboxes and the buses we ride. Advertising to us today surrounds our everyday life so much that it almost blends into our environment. The objective of advertisers is to make sure it doesn’t!…
According to Fowles, advertisers try to grasp hold of the, “unfulfilled urges and motives swirling in the bottom half of our minds” (Fowles, 1998, p.1). They do so through a number of methods. For example, through television, internet, sports, clothing and magazines just to name a few. He states that the number of advertisements that society is exposed to is so numerous that we have grown immune to these ads. It is because of this filter, which society has subconsciously created, that advertisers try so hard to bombard us with as many ads as they can. For example, when watching a soccer match every thing from the player’s uniforms to the soccer stadium is plastered with advertisements. Another good example is auto racing. Just like…
Everything in the world is bought for a reason, whether prompted by human necessity or sneaky advertisements. Advertisements drive 90% of purchases made in a lifetime, including homes, toys, clothes, etc. These multitudes of purchases are made because advertising experts create propaganda and throw it persuasively upon every individual in every society. Advertisements are a significant part of today's culture because advertising and persuasion affect everyone all around the world. It is important to consider how effective advertising actually is since there are different ways to promote a product. Overall, this issue requires society to consider how companies promote their products so they may realize how they are being affected; however, if…
unconscious connotations the ads create. In the next decades internet advertising and ecommerce are likely to lead to a loss of significance of TV commercials (Cappo, 2003,…
In the last one hundred years, advertisers and film directors have gotten lazy in their fields. Even the writers and directors of commercials have started to lose their talent. Have you noticed that whatever product you are looking into, from burgers to perfume, scandalously clad models and actresses crowd the shot, while the actual product is touched or used once or twice? This is due to the idea that’s been sweeping the offices of writers everywhere, that “Sex sells”. A lack of moral values has been polluting our television channels and commercials between shows, and it’s gotten to the point that women are so overly sexualizxed a new mother can’t even feed her infant child in public without unnecessary criticism and insults. In this modern…
Gender is defined as the behavioral, cultural or psychological traits typically associated with one’s sex. But how are these traits decided and perpetuated? Children aged two to five years old see an average of 22,228 commercials on television. Bu the time a person is 40 years old, they’ve seen up to one million commercials. Psychologists believe we learn gender traits through social learning; through observing others and then modeling their behavior. If this is so, then T.V. ads play a large part in transmitting messages about gender norms in our society. Children, especially, are influenced by this type of social learning. Adults, however, also continue to observe and model others and then modify their behavior of gender norms accordingly as they compare themselves to others.…
Advertisements clearly play a huge role in society today; it seems as if there is a promotion for a new product around every corner. Advertising is how many companies are able to sustain their businesses and to gain more profits. However, some have criticized advertisements for their influence on people. While advertisements can draw in new customers, they can also cause people to be less mindful about what they are actually buying. Sometimes advertisements can even be misleading, which is a cause of scorn for some.…
Do advertisements really influence America’s youth? According to many pediatricians, “Research has shown that young children – younger than 8 years old – are cognitively and psychologically defenseless against advertising” (“Children, Adolescents, and Advertising,” 2006). Children see advertisements of different things almost everywhere they go. Two types of advertisements that kids may come in contact with on a daily basis are fast food advertisements and advertisements that encourage them to look or behave a certain way. In today’s society, with the help of TV commercials, magazine ads, and the internet, children are constantly in the world of advertisements (“Children, Adolescents, and Advertising,” 2006). This is an issue that needs to…
Every day, everyone is bombarded with a copious amount of advertisements. Most people are exposed to about hundreds of ads on a daily basis from a wide variety of sources. These ranges from billboards, to bus ads, to TV commercials, and even those news paper ads that no one remembers. About 65% of the ads viewed on a daily basis are commercials. The younger generation spends more time on TV or on social media websites, thus the youth is exposed to more commercials on a regular basis. The message shown in ads have made the younger generation more self-aware of their image of having the “perfect” body shape, and being up to date with the latest product to fit in amongst their peers.…
Advertising is everywhere we go; we see and hear advertising in magazines, newspapers, billboards, television, radio, internet, and even the classrooms. In the article, Kilbourne describes how advertising supports almost every communication, not by selling products to us but by selling us to the products’ manufacturers. Advertisers compete against each other for the opportunity to deliver their product to the consumers thru the media and companies are investing excessive amounts of money on psychological research in search of specific words and images necessary to capture the attention and money of consumers.…
It is believed that advertising manipulates the society through the products of consumer culture, and promotes a false consciousness of needs that later on becomes a way of life. Pervasive advertising and consumer culture have caused a decline in the intellectual standards of U.S. popular culture. Peoples lives today involve little thought; most facts and ideas are fed to a person by the media. Often, misleading or untrue statements are passed through different ads, and only few are noticed or complained about. This system threatens the integrity of American democracy and ideology. This media-oriented society threatens to bring about an age of ignorance as we have never seen it before. The importance of the problem of consumerism cannot be understated.…