Perfect Body Stereotypes

Every day, everyone is bombarded with a copious amount of advertisements. Most people are exposed to about hundreds of ads on a daily basis from a wide variety of sources. These ranges from billboards, to bus ads, to TV commercials, and even those news paper ads that no one remembers. About 65% of the ads viewed on a daily basis are commercials. The younger generation spends more time on TV or on social media websites, thus the youth is exposed to more commercials on a regular basis. The message shown in ads have made the younger generation more self-aware of their image of having the “perfect” body shape, and being up to date with the latest product to fit in amongst their peers.
With people getting bombarded with ads from all directions,
This want for an ideal body starts off at a young age and progresses into a more serious matter as he/she grow older. This is due to the image created by popular TV shows. This image differentiates between genders. As for example a man is stereotyped to be more dominant and has to be feared by everyone to gain respect and must be able to show his masculinity. This is evident by the society showing ads of guys showing off their abs, muscle, or anything that show dominance. As in the PSA “Tough Guys” they took a survey of a high school asking how a men is supposed to be (looks, how they are supposed to act, etc). They all responding in saying men have to tough, feared, and show off their masculinity. It seems that men are not supposed to have emotions, but that isn’t possible in human nature. And the younger generations of boys believe this stereotype created by the advertisements to the reality of fitting into the society. In comparison women are faced with similar problems. With so many ads and forms of media showing how women should look. This is creating an obsession in the younger generation of girls to find the perfect body type. Advertisement portrays the perfect woman to having a thin hour glass figure, have no dominance in society (compared top men). Ads show that women have to show their appeal by their looks and figure and man show their appeal through their masculinity and muscles. This is shown throughout all forms of ads, but this case is only in Canada and America. In regions like Korea men are less masculine and show more famine features than masculinity. In Japan your body features don’t dignify who you are but it’s more that the blood type that dignifies the personality and who you are. The idea of society’s labels based on how you look is only defined to the perspective of what the society believes it to be, and the blame for