The Promotional Strategies of Bulls Eye Water Refilling Station; Its Positive Effects
Chapter 1
The Problem and Its Background Introduction One of the fast expanding businesses in Manila, and in most Metro cities nationwide, is the water refilling station. It's mushrooming on every street corner, because a lot of people in urban areas prefer to get their drinking water from these water stations, it's simply clean and safe to drink. Over the years, as the demand for cleaner water becomes higher, the price of household water purifiers and bottled water has become prohibitive. Water refilling stations managed by private entrepreneurs offer a cheaper and more convenient solution to the public's drinking water needs than bottled water or the use of household filters.1
The demand of the water refilling stations (water stores that sell purified water) is now increasing. The quality of purified water conforms to the national standards for drinking water and is even better than the quality of water produced by traditional water supply systems in terms of removed impurities.
At present, about 3,000 water refilling stations have proliferated nationwide. They sell purified water of comparable quality with bottled water at a lower price. Nowadays, because of convenience on the part of the consumers, purified water in 5-gallon containers is delivered by the station directly to the people’s home.2 Bulls Eye Water Refilling Station, a water refilling station in Metro Manila, can deliver household clients. It services the consumers through quality purification process of the water.
The company’s vision and mission is to be the market leader in the water refilling industry in terms of water quality and customer service and its mission is to provide clean and safe drinking water to people from all walks of life.
Bulls Eye Water Refilling Station had just been established last February 2013 and inaugurated its normal operation last March of the same year. This business is owned and personally managed by Mr. Diosdado Lecaros, an unknown entrepreneur existing in
The Problem and Its Background Introduction One of the fast expanding businesses in Manila, and in most Metro cities nationwide, is the water refilling station. It's mushrooming on every street corner, because a lot of people in urban areas prefer to get their drinking water from these water stations, it's simply clean and safe to drink. Over the years, as the demand for cleaner water becomes higher, the price of household water purifiers and bottled water has become prohibitive. Water refilling stations managed by private entrepreneurs offer a cheaper and more convenient solution to the public's drinking water needs than bottled water or the use of household filters.1
The demand of the water refilling stations (water stores that sell purified water) is now increasing. The quality of purified water conforms to the national standards for drinking water and is even better than the quality of water produced by traditional water supply systems in terms of removed impurities.
At present, about 3,000 water refilling stations have proliferated nationwide. They sell purified water of comparable quality with bottled water at a lower price. Nowadays, because of convenience on the part of the consumers, purified water in 5-gallon containers is delivered by the station directly to the people’s home.2 Bulls Eye Water Refilling Station, a water refilling station in Metro Manila, can deliver household clients. It services the consumers through quality purification process of the water.
The company’s vision and mission is to be the market leader in the water refilling industry in terms of water quality and customer service and its mission is to provide clean and safe drinking water to people from all walks of life.
Bulls Eye Water Refilling Station had just been established last February 2013 and inaugurated its normal operation last March of the same year. This business is owned and personally managed by Mr. Diosdado Lecaros, an unknown entrepreneur existing in