In today’s society drinking water from a plastic bottle has become the norm, but just a few decades ago this action was not the case. During the late 70’s a French company named Perrier introduced bottled water to America and convinced people of the fact that drinking water from a bottle would make people look cool, so they advertised a new fashion of consuming this precious liquid. Companies like Coca-Cola and Pepsico saw the opportunity to start a division of bottled water as an alternative to soda drinks, so this high revenue business started. Bottled water sales skyrocketed during the 80’s and 90’s thanks to heavy advertising on TV, radio, and billboards which made people to believe that bottled water exceeded the quality of tap water. Tom Lauria, vice president of communications for the International Water Association, stated, "Once reserved for Perrier-sipping elitists, bottled water has become a drink of the masses. Sales have quadrupled in the last 20 years, and rose almost 8% last year …show more content…
Plastic bottles are made with polyethylene terephthalate (PET or PETE) known to cause cancer. “Since BPA has been linked to low sperm counts and an increased risk of breast and prostate cancer, scientists like vomSaal and Hunt suggest avoiding reusable bottles made from plastic. They also raise serious concerns about the potential for other plastic chemicals to leach out of typical PET water bottles especially if they sit in the hot sun” (Knopper, par.23). Many scientists concerned with the impact on people’s health when drinking bottled water have researched and found pollutants in bottled water due to the leaching from the chemicals used in the manufacturing of plastic bottles. Customers purchase bottled water completely unaware of the facts how plastic can affect their health, because people do not take the time to research how bottled water is