The Pros And Cons Of Medical Advertising

The Medical Council believes that clear and accurate information about the services provided by doctors benefits all parties in the healthcare system. Advertising has a role to play in keeping patients informed, but it also has the potential to mislead. Misleading advertising coupled with alack of consumer knowledge can lead to patients being exploited, medical services being used inappropriately or unnecessarily, and patient harm. Advertising that is both truthful and not misleading is not fundamentally unethical. The content’s presentation and framing can cross the ethical border when it manufactures physicians’ or organizational credentials that will not withstand cursory or close scrutiny. Like political advertisements, medical ads infer
Physical therapists, occupational therapists, speech language pathologists, doctors, and pharmacists all hold graduate degrees. While nurses are not required to have more than a two year degree, today's trend in nursing is toward the Bachelor of Nursing and of course some nurses earn master's degrees as well.
While these professions do not make up the total of health care workers, they have the education and evaluative skills to understand complex information and to make thoughtful decisions. If your sales strategy is suited toward an educated and intelligent group, medical professionals may be a good choice. By the same stroke, these are people capable of asking good critical questions and seeing through a poor sales job.
Expendable Income: Educated professionals make professional wages. Physicians and pharmacists usually make six figures while rehabilitation therapists and hospital nurses can make anywhere from $70,000 to $120,000 per year. People who make decent livings usually have more money to spend which can make health care professionals a desirable customer base. However, health care workers and assistants who are credentialed by certificates rather than professional degrees, such as X-ray technicians, surgical technicians, medical assistants and physical therapy assistants, do not command the same
Most publications target particular disciplines of health care workers, such as nursing association publications or magazines for physical therapists. Depending on your marketing strategy, this can be help or hindrance. If your goal is to reach some types of medical professionals very effectively, some of the better discipline specific publications can do that for you. However, if you want to reach the entire industry with one ad or campaign, you will find yourself very