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The Reason Why Crm Can Be Used in the Automotive Industry Together

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The Reason Why Crm Can Be Used in the Automotive Industry Together
The reason why CRM can be used in the automotive industry together is three reasons for this - the demand for automotive business, automotive market, and now re-division of the rapid development of science and technology. From the customer demand, customer than before and the purchase of products using a more reasonable number. Customers have been satisfied just to buy products, but more concerned about is whether they can get better service, and that such services should be personalized. From a technical development, the science and technology advances, auto business and customer communication channels between the growing increasingly diverse, with call center, phone, mobile phones, PDAs, e-mail, Internet, websites, and talk face to face and so on. Technology development for the CRM functions of time and the expansion means a lot.
A goal of the automotive industry CRM system
CRM to manage customer tracking, and promote exchanges between enterprises and customers to coordinate customer service resources to clients the most timely response. In addition, with the development of computers and communications, we can use the advanced technology and process information in a new generation of smart phones call center technology has already matured, so can play better integrate the functions of computers and communications, effective delivery of customer service . CRM implementation in the automotive business of marketing, sales, service and technical support and customer-related departments, the implementation of the objectives embodied in the following areas:
1.1 By providing fast service to help auto companies to attract more customers. Use of CRM systems, companies can contact with the client about their name, age, family status, income level, address, personal preferences and purchasing habits and other information, and on this basis, matched to their personalized service, Let them feel at home, get the respect they want. By collecting, tracking and analysis of
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