MIS 535 Course Project
Transition and Implementation of CRM Sales Force Automation
Managerial Applications of Information Technology—MIS 535
Devry University, Keller Graduate School of Management
June 16, 2013
Table of Contents
Abstract 3
Company Background 3
Business Problems 4
High-Level Solution 5
Business/Technical Approach 7
Business Process Changes 8
Conclusion and Overall Recommendations 9
High-Level Implementation Plan 9
Summary of Project 10
References 12
Abstract
This proposal will discuss all key aspects needed to ensure a seamless transition and implementation of an automated sales force CRM, or Customer Relationship Management, system. The intent of this transition is designed to improve three key aspects of day to day commercial business operations, those key aspects are: Streamline time spent providing key sales data and metrics for the organization, provide a consistent and standardized approach for how sales data is provided and gathered across the organization, and an easy to use and easy to navigate, operating system.
Company Background The company I am choosing to incorporate into this proposal is bioMérieux, who is a world leader in the field of in vitro diagnostics for over 45 years. bioMérieux is present in more than 160 countries through 40 subsidiaries and a large network of distributors. In 2012, revenues reached $1.427 billion with 87% of sales outside of France, where the organization’s corporate headquarters is located. bioMérieux provides diagnostic solutions (reagents, instruments, and software) which determine the source of disease and contamination to improve patient health and ensure consumer safety. The primary use for bioMérieux’ s products are used for diagnosing infectious diseases and providing high medical value results for cancer screening and monitoring and cardiovascular emergencies. They are also used for
Managerial Applications of Information Technology—MIS 535
Devry University, Keller Graduate School of Management
June 16, 2013
Table of Contents
Abstract 3
Company Background 3
Business Problems 4
High-Level Solution 5
Business/Technical Approach 7
Business Process Changes 8
Conclusion and Overall Recommendations 9
High-Level Implementation Plan 9
Summary of Project 10
References 12
Abstract
This proposal will discuss all key aspects needed to ensure a seamless transition and implementation of an automated sales force CRM, or Customer Relationship Management, system. The intent of this transition is designed to improve three key aspects of day to day commercial business operations, those key aspects are: Streamline time spent providing key sales data and metrics for the organization, provide a consistent and standardized approach for how sales data is provided and gathered across the organization, and an easy to use and easy to navigate, operating system.
Company Background The company I am choosing to incorporate into this proposal is bioMérieux, who is a world leader in the field of in vitro diagnostics for over 45 years. bioMérieux is present in more than 160 countries through 40 subsidiaries and a large network of distributors. In 2012, revenues reached $1.427 billion with 87% of sales outside of France, where the organization’s corporate headquarters is located. bioMérieux provides diagnostic solutions (reagents, instruments, and software) which determine the source of disease and contamination to improve patient health and ensure consumer safety. The primary use for bioMérieux’ s products are used for diagnosing infectious diseases and providing high medical value results for cancer screening and monitoring and cardiovascular emergencies. They are also used for
References: Belingard, Jean-Luc. (2012, March). Financial Earnings Report, bioMérieux, Inc. Retrieved from the bioMérieux website: Hitachi Consulting. (2009). CRM Platform and Implementation Best Practices. Retrieved from Hitachi Consulting Website: Verill, Ashley (2013, February 5). Top 10 Most Recommended CRM Systems. Zimmerman, Eilene. (2013, April 3). Businesses of Varied Sizes Find Customer Relationship Help.