Preview

The Rise of Tablet Computers

Good Essays
Open Document
Open Document
1106 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Rise of Tablet Computers
THE RISE OF TABLET COMPUTERS

In today’s digital world, tablet computers are the leading mobile devices for daily usage. Eagerness for buying a tablet is spreading around the world. In subways, in restaurants more and more people are seen with a tablet in the hand. Some of them play games, some navigate through the Internet. Today, most people prefer to buy a tablet computer instead of a notebook or netbook. The question is why people buy tablets? They are not cheap, relative to their notebook and netbook equivalents. They cannot perform all the functions of a typical computer. Is the key of tablet computers’ success efficiency or marketing strategies and competition? I guess both of these are important factors in the success of tablet computers.
The main reason why people buy tablet computers is the efficiency factor of tablets. Tablets are easy to use, they are lightweight and they consume small amount of space. They have touchscreens and they open instantly. People just take it out and do what they need to. Many people think that a tablet computer is the ultimate all-around mobile device. Tablets can do whatever users want. Entertainment, business and Internet features in the same device are attracting people towards tablets. It is safe to say that in near future, tablets are going to overthrow the dominant handheld gaming consoles such as Nintendo 3DS and Sony PS Vita. Tablets feature a lot of easy and addictive games and network support for them. These little games are usually free or they cost so low, such as 1 dollar. The worldwide phenomenon Angry Birds costs a dollar for the end user and the sales figures show that this game sold over 160 million on all platforms. This example shows that many people love low-cost and addictive games on tablets. Other than games, tablet computer users can be entertained by watching movies on their tablets. Today’s tablets usually offer high resolution displays, so watching movies on a tablet computer is a pleasurable

You May Also Find These Documents Helpful

  • Satisfactory Essays

    W1 Unit 1 Assignment

    • 507 Words
    • 3 Pages

    Due to its competition with the IPad the Motorola Xoom has been strategically placed in the market with it catchy ads and promotions reminding customers of the vast differences and benefits that the Xoom tablet has to offer over its counterpart the infamous Apple IPad. Especially as it reminds them that the Xoom is a tablet for both work and play by stressing the importance of its operating system which was designed and created exclusively for a tablet…

    • 507 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    The current market that the Apple iPad is competing in also includes other operating system platforms; the operating system Apple uses on their iPad tablet device is the iOS operating system. Android is the main competing operating system and can be run on various devices and is not specific to one, which is the case with the iPad. The iPad operating system is exclusive to operating on only Apple devices, whereas Android can be run on Amazon’s Kindle Fire, Google’s Nexus device, and other devices. A factor that determines demand for the iPad is the pricing these competing devices are more affordable to the consumer enticing those who want a…

    • 1445 Words
    • 6 Pages
    Better Essays
  • Good Essays

    By launching IPAD, in January 2010, and releasing it into the market in April, Apple introduced a potential new product category in computers which is likely to change the way consumers interact with their devices. IPAD was able to meet a changing consumer need which saw them preferring to ‘swipe a finger across a touch screen’ instead of using a keyboard. More than 15 million units were sold in the first year alone. In a move which surprised many market watchers, Apple launched IPAD2, in March 2011, slightly more than a year after the first IPAD was released onto the market. Surprisingly!, because many marketers would have thought that IPAD1 had not yet gone through its full product life cycle. However, this move by Apple is in response to the changing competitive environment which has seen growth in the interest of tablet computers from competitors. Analysts predict the computer tablet market to treble in size in 2012. By launching IPAD2, Apple has left competitors playing ‘catch up’ in a growing segment with consumers hungry for new products. There are a dozen or more competitors with rival tablets to IPAD2 likely to be launched in 2011 from competitors like Microsoft and Toshiba.…

    • 782 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Tab vs Text

    • 1343 Words
    • 6 Pages

    2012 marks the first time that more people accessed the Internet via smartphones and tablets than desktop or laptop computers. [37] By Aug. 2012, 25 percent of US adults owned a tablet computer, 19 percent owned an e-book reader, and 29 percent owned one or the other, according to a survey by the Pew Internet and American Life Project. [18] Analysts estimate that by 2015 more than 33% of the United States will own a tablet. An analysis from JP Morgan Chase estimates that "tablets will evolve into a $35 billion market by 2012, posting 171.8 percent…

    • 1343 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Apple Ipad

    • 372 Words
    • 2 Pages

    A recent article on “Why do we still prefer Apple products” clearly shows us that their products are perceived as easier to use. Although there are many choices as to which brand a consumer can buy product from, people still flock to Apple for many different reasons. Brand loyalty, quality products and unique marketing tactics are all still reasons why Apple continues to dominate the market for tech products at the moment [Vincent Raja]. Light weight, portability, user friendly are some of the features which makes people to use more of Apple products than any other brand.…

    • 372 Words
    • 2 Pages
    Good Essays
  • Better Essays

    A tablet is a medium-sized portable personal computer where a pen or touch screens is the primary interface, as opposed to a keyboard and mouse. Some tablet PC’s have hardware keyboard attached whereas others feature touch-based interfaces and accomplish the task of character input with on-screen keyboard enters or hand-writing recognition. Tablets are portable and mobile; they can go places where notebooks and desktop PC’s are impractical. To be portable, tablets usually come with a wireless connection to provide local network access or an Internet connection.…

    • 1424 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Iad The New Wave Analysis

    • 550 Words
    • 3 Pages

    Technology is always evolving depending on the needs of the consumer market. Two recently published articles in the New York Times explore the topic of the iPad vs the Kindle Fire. The first article “IPad The New Wave” is written by Karen Shaffer, who has published several novels as well as a short story. The second article, “Kindle Fire or Brick” is written by Carol Lewis, who has worked for the New York Times for over 30 years. Both authors are clearly passionate about the subject of technology. Both articles explore the topics of the usefulness of tablet technology; however, the article “IPad The New Wave” is clearly a better article because it is clearly written and geared to a wider audience.…

    • 550 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Compare and Contrast

    • 785 Words
    • 4 Pages

    As of now the latest IPhone (Apple) and Android are the latest and most powerful Operating Systems on the market. These devices are used with most everybody’s lives, and honestly who can live without their cell phone or tablet. In a single day more than 10,000 new electronics are purchase worldwide. With IPhone and Android leading as the top 2 with their Apple and Samsung devices has went head to head in competing for the best product. Apple manages to keep their consumers coming back for more. With this Apple is the leader that manages to stay on top being the most purchased product in the U.S. Meanwhile Android is not too far in the dust. These two have both earned their respects of the world. So let’s look at some perks of the two devices.…

    • 785 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Apple Ipad Release

    • 668 Words
    • 3 Pages

    The much anticipated Apple iPad was released today to lines of eager customers. The iPad was announced in January and hype has been up since. The iPad boasts features such as portability, e-book integration, as well as gaming capabilities. Apple executives have described the on-screen touch keyboard as easy to use; however, critics, especially bloggers, say it is not good for extensive typing projects. Customers purchasing the iPad have reasons that include everything from excitement over the e-reader features to a loyalty to the Apple brand. Some customers even report that they have little knowledge of the device but are purchasing it based on the brand and hype. One customer says that he doesn’t know what he will do with it but that he “can 't figure out how to use it if I don 't have one." The iPad weighs in at about 1.5 pounds and has a 9.7 inch screen. It currently connects to the internet solely via Wi-fi but later in April, there are plans to release a version that allows users to connect via AT&T’s 3g network. The iPad already has an extensive application availability and works similar to the iPhone and iPod touch, only with a lack of calling capability. The iPad is about 3 times the size of an iPhone and is still smaller than competing netbooks but, slightly larger than its e-reader competition the Kindle. Another feature similar to the iPhone is the iPad’s lack of a physical keyboard and integration of an accelerometer, which allows gamers to tilt the device to control what 's happening on the screen.…

    • 668 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    1. First of all, the PlayBook’s primary customers were users of Blackberry’s operation system. Second, Blackberry OS was best suited for business people and professionals, thus the primary users were corporate clients.…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    LENOVO is the world largest personal computer (PC) vendor by volume as of today. But since the invasion of smartphone & tablet in the early 2000s, its PC market share has been eroding rapidly over the years. With the demand for tablet continue to escalate, this signified a change in fundamental PC user behaviour, from PC to Tablet.…

    • 2249 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Strategic Analysis of Hp

    • 5380 Words
    • 22 Pages

    Hewlett Packard is the World’s largest PC Maker that is serving in more than 107 countries. HP has six divisions, amongst which the Personal Systems Group (PSG) is the largest that has generated almost $43 billion in the last year. The stake of HP’s Personal Computer market is in danger due to declining sales and miniscule margins. The reason for this is the shift in consumer trends from the desktop and laptop computers towards the tablets and Smartphone. In order to cope with the changing trends, HP also introduced HP Slate Tablet and WebOS Smartphone but these products failed to capture the attention of the consumers. In that case, when the company was facing loses, its CEO announced to spin off its PC division as well as killing of WebOS and Slate Tablet and this announcement raised a storm of confusion in the investors. So, the overall strategic analysis is being done to determine whether the company should keep or sell off its PC division.…

    • 5380 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Forster’s novel, A Passage to India is based primarily on the root friendship between the English and Indians, Forster the omniscient narrator gives us his point of view of how he experienced India to be a disheartening place at the time filled with stereotyping. I believe he wrote this novel because he was also disheartened by his own kind and their inability to connect and understand the prejudice of the Indians. This novel is very contrasting as Forster’s Eurocentric view of India differs much from the British at the time, as the English abandoned their religion, faith, and were poisoned with vulgarness and arrogance as they treated Indians like nothing but scums beneath them, as they addressed them “pukka”.This is ironic because they’re level of immaturity shows how truly uneducated and the British were, they felt very much above the Indians, so instead they overlooked themselves and turned they’re backs on the Indians, from this moment both races developed hatred, anger and resentment towards each other. However, the British and Indian are far too different from one another.…

    • 1049 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Mkt Researc

    • 4461 Words
    • 18 Pages

    Samsung Electronics Company is one of the largest manufacturer and distributor of consumer electronics, home appliances, communication products and semiconductors products in the world. They wish to expand their dominance into the tablet market through its latest product Galaxy Tab 10.2. By the end of 2020, it is predicted that 10 billion mobile internet devices will be in use, up from current use of 2 billion (Morgan Stanley, 2011). Samsung’s entrance into this tablet market seems to be a very well calculated move, as the expected growth amongst this section is expected to be largest amongst computing devices, as illustrated in Exibit I. Furthermore, MorganStanley Research places Samsung in the top five companises across the globe to take advantage of such increase in computing devices, as a pioneer in processors, memory based storage (NAND) and other component supplier to other leading tablet makers (Morgan Stanley, 2011).…

    • 4461 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Dell’s market position is provides low price and high quality computer products, and well order service. I propose that put the desktop computer resource focus on large enterprises and SMEs .In addition, Dell's Alienwar should be ameliorate. I think Alienwar is the trump product. We can put more resources for the development of this production line, to make a lower prices to attract individual users. For the tablet market, the main competitors are the big brands such as Apple, Samsung, Sony and Google, Dell can seized the opportunity to launch a new product line for tablet computer into the tablet computer…

    • 282 Words
    • 2 Pages
    Satisfactory Essays