ECO 365
Current Market Conditions Competitive Analysis
Chatter Box is a Cell phone Manufacturer, which has been in business since 1990. Our company has stayed in business so long because of the ability to provide customers with reliable and durable products. We have not had many issues keeping up with the advances in technology; however, recent research has shown us that the competition for cell phone is growing every day. We have also found through extensive research that more customers are moving away from computers and laptops and moving toward wireless, easier to carry tablets. Therefore, Chatter Box has come up our own version of the tablet; we expect our product to do very well despite the many competitors we have to compete with.
A tablet is a medium-sized portable personal computer where a pen or touch screens is the primary interface, as opposed to a keyboard and mouse. Some tablet PC’s have hardware keyboard attached whereas others feature touch-based interfaces and accomplish the task of character input with on-screen keyboard enters or hand-writing recognition. Tablets are portable and mobile; they can go places where notebooks and desktop PC’s are impractical. To be portable, tablets usually come with a wireless connection to provide local network access or an Internet connection.
In the late 1980s, early pen computer systems generated a large amount of excitement, and there was a time when experts thought pen computers eventually may replace conventional computers with keyboards. As envisioned in the 1980s, pen computers design was around handwriting recognition. In the early 1980s, experts thought handwriting recognition was going to be important with future technology. Nobel Prize winner Dr. Charles Elbaum started Nestor and developed the NestorWriter handwriting recognizer. Communication Intelligence Corporation created the Hand writer recognition system, and there were many others.
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References: Blickenstorfer, C. (December 20, 2005). A Brief History of Tablet PCs. Retrieved from http://http://www.webpronews.com/a-brief-history-of-tablet-pcs-2005-12 Blodget, H. (April 04, 2010). 600,000-700,000 iPads Sold On First Day, Says Munster, Who Called Stores. Retrieved from http://articles.businessinsider.com/2010-04-04/tech/30059287_1_ipads-gene-munster-apple-stores Jordan, P. (April 3, 2011). Happy Birthday to the iPad – One Year Old Today. Retrieved from http://ipadinsight.com/ipad/happy-birthday-to-the-ipad-one-year-old-today/ Morse, R. (January 30, 2011). Tablets...Theeeeeey’re Back! Retrieved from http://www.geeks.com/techtips/2011/tablet-history.asp Technabob. (March 7th, 2012). New iPad (iPad 3/iPad HD) Price, Release Date and Specs Announced. Retrieved from http://technabob.com/blog/2012/03/07/new-ipad-hd-ipad-3-price-release-date-and-specs-announced/ GIGAOM. (2012). Tablets: The perfect shopping device. Retrieved from http://http://gigaom.com/2012/01/20/tablets-the-perfect-shopping-device/ Investopedia. (2012). Law of Diminishing Marginal Returns. Retrieved from http://http://www.investopedia.com/terms/l/lawofdiminishingmarginalreturn.asp#axzz26PkY4REH