The Robert Mondavi Corporation

The Robert Mondavi Corporation

Table of Contents
1. Organizational Mission and Vision 3
Mission 3
2. Corporate Objectives 3
A. Financial Objectives 3
B. Strategic Objectives 3
3. Corporate level Strategies 3
4. Business level Strategy 4
5. External Analyses – Opportunities and Threats 5
A. Opportunities 5
6. Competitive Analysis 6
A. New Entrants 6
B. Substitutes 7
C. Rivalry within the Industry 8
E. Customers 9
7. Industry Key Success Factors 9 Home markets…………………………………………………………..……………..9 Brand name ..10 Access to Resources When Needed 10
8. Internal Analysis 10
A. Strengths 10
B. Weaknesses 11
9. Financial Analysis 11
A. Leverage 11
B. Liquidity 12
C. Activity 12
D. Profitability 13 E. Other Ratios 14
10. Major Issues Facing Corporation 14 References 16

1. Organizational Mission and Vision

Mission The Robert Mondavi Corporation 's mission is to do whatever it takes to make great wines and to put Napa Valley on the map, right alongside the great winemaking centers of Europe. Vision The Mondavi Corporation set out to be the first in California to produce premium wines that were intended to compete with premium European brands.

2. Corporate Objectives

A. Financial Objectives
Growth in revenue
Mondavi wants to increase the selling of its products in all its markets. The company recorded revenues of $468 million during the fiscal year ended June 2004, an increase of 3.5% over 2003. (1) Having strong financial objectives help companies can mean the difference in a successful company and an unsuccessful one. Setting obtainable goal and standards are necessary for any growing company.

Selling non profitable wines
Selling off or eliminating segments of non profitable parts of a company is a smart thing to do as long as the segment margin is negative. While profits for a particular segment may be negative, if the cost associated with the segment doesn 't outweigh the

References: 1. Datamonitor. (2005). The Robert Mondavi Corporation. Retrieved May. 9, 2005 from Datamonitor Information Center. 2 New York Times. (Late Edition), pg. F 10. Retrieved May 11, 2005, from ProQuest database. 3. Springmann, Christopher. (May 2001). Rising Son. Chief Executive. pg. 20. Retrieved May 12, 2005, from ProQuest database. New York Times. (Late Edition), pg. C 4. Retrieved May 10, 2005, from ProQuest database. 6. (2004, November 3). Constellation Brands, Inc. to Acquire The Robert Mondavi Corporation Conference Call – Final. Fair Disclosure Wire. Retrieved May 11, 2005, from ProQuest database. 7 8. Walt, Vivienne. (July 2000). Mondavi 's Battle Royal. New York Times. pg. C1. Retrieved May 11, 2005, from ProQuest database. 9. Eddy, David. (October 2002). Target your grapes. Western Fruit Grower. pg. 35. Retrieved May 12, 2005, from ProQuest database. 10 11. Nelson, Frank. (September 2004). Napa, Calif.-Based Mondavi to Sell Off Luxury Wine Brands. Knight Ridder Tribune Business News. pg. 1. Retrieved May 12, 2005, from ProQuest database. 13. Warner, Melanie. (2004). Constellation Agrees to Acquire Robert Mondavi for $1 Billion. New York Times. pg. C11. Retrieved May 11, 2005, from ProQuest database. 14. Thomas, Kathryn Quinn. Strong Results, Info Eyed From Wine Company. Rochester Business Journal. pg. 1. Retrieved May 12, 2005, from ProQuest database. 15. Grocer, Steven. (September 2004). Mondavi Sips Divestiture Cup. Merger and Acquisitions Report. pg. 1. Retrieved May 12, 2005, from ProQuest database. 20. Lee, Mike. (August 2004). California Vintners Court Vast Asian Market That Lacks Big Taste for Wine. Knight Ridder Tribune Business News. pg. 1. Retrieved May 12, 2005, from ProQuest database.