The Role That Globalization of Television Has Played in the Construction of Cosmopolitan Identities.
Beatriz Ramírez López s3231464
The role that Globalization of Television has played in the Construction of Cosmopolitan Identities.
In this essay, I will expose my thoughts, arguments and ideas of how global television has constructed an identity in which people refer and familiarize that doesnʼt necessarily belong the same place. During the last decades television had to face the crucial change that the world has faced known as globalization. This change in the media needs to be understood in the wider context of the globalization of capitalist modernity, since global television is constituted by and of the inherently globalizing nature of modernity (Barker, 1997). Modernity, as Marx and Weber theorized, is a period marked by change, motivation and dynamism. If modernity is a period in which capitalism, industrialism, surveillance and military power (Giddens,1990) can be found, I should say that we have passed that point beyond. We live in a period in which postmodernism as a cultural form can be seen as a radicalized modernity. Nevertheless, this postmodernity doesnʼt have to be composed of the same meaning as what it is known as the postmodernity concept in a historical period. This is because in the postmodern culture different concerns have emerged at the same time that a global compression of time and space had took place in the late modernity. Chris Barker describes the culture of global television as postmodern in form and argue that the institutions of transnational television, which are institutions of modernity, are globalizing a postmodern cultural form. (Barker, 1997, p.11) The institutions that are part of a capitalist modernity had been facing the globalization challenge in which they had to act in order to be part of this change. Television, as a capitalist institution, has also contribute to this challenge through the world-wide circulation of images and discourses. Nowadays, television programs offer a wide range of entertainment,
The role that Globalization of Television has played in the Construction of Cosmopolitan Identities.
In this essay, I will expose my thoughts, arguments and ideas of how global television has constructed an identity in which people refer and familiarize that doesnʼt necessarily belong the same place. During the last decades television had to face the crucial change that the world has faced known as globalization. This change in the media needs to be understood in the wider context of the globalization of capitalist modernity, since global television is constituted by and of the inherently globalizing nature of modernity (Barker, 1997). Modernity, as Marx and Weber theorized, is a period marked by change, motivation and dynamism. If modernity is a period in which capitalism, industrialism, surveillance and military power (Giddens,1990) can be found, I should say that we have passed that point beyond. We live in a period in which postmodernism as a cultural form can be seen as a radicalized modernity. Nevertheless, this postmodernity doesnʼt have to be composed of the same meaning as what it is known as the postmodernity concept in a historical period. This is because in the postmodern culture different concerns have emerged at the same time that a global compression of time and space had took place in the late modernity. Chris Barker describes the culture of global television as postmodern in form and argue that the institutions of transnational television, which are institutions of modernity, are globalizing a postmodern cultural form. (Barker, 1997, p.11) The institutions that are part of a capitalist modernity had been facing the globalization challenge in which they had to act in order to be part of this change. Television, as a capitalist institution, has also contribute to this challenge through the world-wide circulation of images and discourses. Nowadays, television programs offer a wide range of entertainment,
References: Barker, C (1997). Global Television, an Introduction. Malden, Massachussetts: Blackwell Publishers. Barker, C (1999). Television, Globalization and Cultural Identities. Buckingham, Philadelphia: Open University Press. Giddens, A (1990). The Consequences of Modernity. Cambridge: Polity Press. Grossberg, L (1998). Media Making Mass Media in a Popular Culture. London: SAGE. Hebdige, D (1990). Fax to the Future, Marxism Today. January. Murdock, G (2007). Media in the Age of Marketization. Broadway, New Jersey: Hampton Press.