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The Rugby World Cup 2011

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The Rugby World Cup 2011
New Zealand’s 2011 Rugby World Cup: A Tourism Perspective
Executive Summary ............................................................................................................................. 3 Figure 1: Regional spread of international RWC visitors ........................................................... 4 Figure 2: Seasonally adjusted monthly visitor numbers to New Zealand, 1982-2012 .......... 5 Background ........................................................................................................................................... 6 Who is a Rugby World Cup Visitor? .................................................................................................. 6 How much did Rugby World Cup visitors spend in New Zealand? .............................................. 7 Table 1: International visitor expenditure, 2011 .......................................................................... 7 How many international visitors came to New Zealand for the Rugby World Cup and how long did they stay for? ......................................................................................................................... 7 Figure 3: Number of Rugby World Cup visitors to New Zealand by country of origin ........... 8 Figure 4: Length of stay of international RWC visitors in New Zealand .................................. 9 What was the impact of the Rugby World Cup on international visitor arrival trends?.............. 9 Figure 5: Seasonality of international visitors to New Zealand, 2008-2011 .......................... 10 Figure 6: Seasonally adjusted monthly visitor numbers to New Zealand, 1982-2012 ........ 11 How did the Rugby World Cup influence visitor travel plans?..................................................... 12 Figure 7: Displacement of international visitors by the RWC .................................................. 13 Which regions did Rugby World Cup visitors travel to in New Zealand?
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