Our contemporary culture values women in a certain way.
Women often have to be a certain way in society.
Implicit: mild, hidden, not quite there, it’s not of there for the whole world to see. For example the director of the September Issue does not clearly state that Anna Wintour lacks feminine qualities, is mean, nasty, cold and distant, it’s all-implicit within the text.
As she does not represent the contemporary culture view of how women are supposed to nurturing, loving and caring we therefore critique her because there is a suggestion there that this is some how wrong.
In a way Anna Wintour is juxtaposed against Grace Codington who seems to be represented in a more of a positive light because she appears more caring and emotional with her collogues. (Suggestion of it: implicit)
Anna Wintour is, in a way, presented as an unnatural female and is therefore referred to as the ‘ice queen’, She’s abnormal, not what a woman should be. A woman should be warm, nurturing and emotional. And if they are not they are seen as cold and austere (Strict, guarded).
There is a negative cultural stereotype created, that a woman in power must be stripped of their femininity.
Anna needs to be more masculine in order to earn her place of power, it’s suggested that women can’t be emotional, nurturing or caring if they want to hold a position of power.
Associate power with masculinity.
Opening scenes: Interview
They have her talking about the emotion of being frightened, which immediately suggests that her in her world is one that we should be fearful of. That she is a powerhouse force that we should be weary of.
“There is something about fashion that can make people very nervous” the scene finishes with a pause and a cold stare from Anna, the extreme close up shot makes the audience almost feel intimidated by her.
The scenes in the car are always shot from the side as thought you are alienated from her, your not close to her.
The same with