The solution of DISNEYLAND RESORT PARIS
What is main problem? The most important problem?
How do you think culture impact the problem?
What factors other than culture that cause the problem?
For this case, what would you do moving forward in the future?(solution) should be flexible and the most created part. Solutions should match the problem.
1.The main problem is that the Disney Paris was struggling to be profitable under Europe’s multi-culture background which is underlined by the specific French culture.
Tokyo Disneyland was the profitable Disneyland in the world, everything that worked well in the US was positively received in Tokyo despite the obvious culture distance. But unfortunately, when the Euro Disneyland opened in 1992 in Paris, the story did not follow the Tokyo script. The Decreased Revenues coupled with an investment burden that was hard to carry, put an end to the optimism and euphoria. Financial difficulties had plagued the resort since it opened, crippling its ability to invest and creating urgency for short-term cash flow.
So how to adapt the multicultural business environment in Europe especially the cultural in France to make Disney Resort Paris became a profitable company is the most difficult challenge.
2.Culture is the core factor cause the problem. Euro Disneyland (now Disneyland Resort Paris) is the first multicultural park. Some people see Disneyland Resort Paris as a bastion of American Culture imperialism in Europe. Dominique Cocquet, Executive VP of Development and external Relations, said “In the beginning, on the French side, there was some easy and non-rational anti-Americanism”. It is predictable that the Euro Disneyland experienced the cultural shock in France.
As the largest Western European country, France is a nation that takes immense pride in its history and prominent culture. Such cultural identities play a crucial role in French business culture. When encountered the foreign culture especially come from America French people have a kind of
How do you think culture impact the problem?
What factors other than culture that cause the problem?
For this case, what would you do moving forward in the future?(solution) should be flexible and the most created part. Solutions should match the problem.
1.The main problem is that the Disney Paris was struggling to be profitable under Europe’s multi-culture background which is underlined by the specific French culture.
Tokyo Disneyland was the profitable Disneyland in the world, everything that worked well in the US was positively received in Tokyo despite the obvious culture distance. But unfortunately, when the Euro Disneyland opened in 1992 in Paris, the story did not follow the Tokyo script. The Decreased Revenues coupled with an investment burden that was hard to carry, put an end to the optimism and euphoria. Financial difficulties had plagued the resort since it opened, crippling its ability to invest and creating urgency for short-term cash flow.
So how to adapt the multicultural business environment in Europe especially the cultural in France to make Disney Resort Paris became a profitable company is the most difficult challenge.
2.Culture is the core factor cause the problem. Euro Disneyland (now Disneyland Resort Paris) is the first multicultural park. Some people see Disneyland Resort Paris as a bastion of American Culture imperialism in Europe. Dominique Cocquet, Executive VP of Development and external Relations, said “In the beginning, on the French side, there was some easy and non-rational anti-Americanism”. It is predictable that the Euro Disneyland experienced the cultural shock in France.
As the largest Western European country, France is a nation that takes immense pride in its history and prominent culture. Such cultural identities play a crucial role in French business culture. When encountered the foreign culture especially come from America French people have a kind of