uncertain.
uncertain.
1. How reasonable is it to expect that taste might be an important factor in some markets and if so, why?…
Dominantly, four out of seven participants consume chips once a month at home with the complementary consumption of pop or soft drinks. The group is also female and Asian dominant, at the age range of 19-23, most of whom would buy the chips for themselves. The participants were given chips to consume at the beginning of the experiment, resulting an average of general enjoyment of chips (before any other conditions) at the scale of 8 out of 10. After choosing their favorite brand of the chips, the average of enjoyment increases to 9. Yet, their likelihood to purchase in a month is only at 5/10. This reveals that the enjoyment of eating the chips does not necessarily translate to the purchase behavior. This can be a result of the barriers between the consumption and purchase decision including locations, price and health concerns. In terms of whether the organic version makes a difference on consumers’ perceived experience, the results show conflicting data where two participants rated as low as 0 for the enjoyment while one participant gave a 10. The average of enjoyment for organic chips is 6, which explicitly shows that the enjoyment decreases significantly when the concept of organic chips is introduced. Many participants made important comments that the word “organic” does not justify the unhealthy nature of the chips; rather it strays away from the consumers’ basic understanding and expectation of the chips. When examining the flavor effect, BBQ is the dominant favorite flavour. The level of enjoyment and likelihood to buy for flavour choice are consistent with the brand choice, averaging at 9 and 5 accordingly. With the two treatment groups that have additional sensory…
The argument that neuroeconomics can use technological advances in understanding the choice-making organ (the brain) to find non-price neural and psychological variables that predict and change economic choices seems to be the most persuasive. He then lists a number of examples for non-price neural and psychological variables. One such example was the quality of early childhood environment being a strong predictor of adult productivity and that early enrichment for disadvantaged children increases the probability of later economic success.…
Even thought, we overcome the paralysis of choice, and made the right choice, the results of our satisfaction with the choice is still lower than before. For example, we buy some salad dressing. We select our one in dozens of styles. However, we suspect that there is not a better choice, and then regret their original choice.…
In order to better understand how food reveals these different truths about our food preferences, Allen says, “it is good to consider that you are the product of multiple food histories” (Harvard Press, 2012). These histories help us to consciously and unconsciously shape our food preferences. Our own personal experiences as we grow and develop in our lives cultural environment, biological history, and evolutionary history all play a huge part in this mental process. Our family and the culture that we grow up in helps to shape what is acceptable and not acceptable food choices.…
The idea that value depends on consumers’ preferences is often considered radical since variety of people attend to health care facilities with different preferences hence very difficult to discuss and come up with a conclusion. Some economic theories that are germane to provision of health services are discussed below.…
As we all know, Coca-Cola and Pepsi have been rivals for centuries. While most people have their own preference on which cola they prefer, they have no idea what makes these two cola brands so similar yet so different. While both are similar in color and taste, the biggest difference between these two brands are their sugar level. Coca-Cola, the dominant coke brand, contains less sugar compared to that of Pepsi’s. Furthermore, these two world renowned colas are said to help regain energy because of its caffeine content. In addition, Pepsi has higher caffeine content and contains more calories compared to Coke. These two cola types carbonated drinks are slightly different in taste. Coca-Cola has a slight vanilla taste to it while Pepsi has a sort of citrusy taste to it. When poured into a glass, Coca-Cola produces more “fizz” even though it is much smoother when swallowed. On the other hand, Pepsi maintains its fizzy sensation when swallowed. Despite all these differences, most people can barely tell the difference between these two colas in a blind-folded taste test. There was an experiment conducted to test students’ preference on both colas. According to Woolfolk and her associates (185-186), most college student Coke drinkers prefer Pepsi in a test where Pepsi and Coke are labeled as S and L respectively. They have concluded that college students prefer the letter S compared to L. They had conducted an experiment where both cups S and L contained half Coke and half Pepsi. Regardless of the type of cola, the students preferred cola S over cola L in 85 percent of the cases. This has proved that students’ preference on their favorite cola did not result from the preference for different colas, but the preferences for certain letters. In conclusion, these two colas’ have differences so slight that most consumers cannot even tell.…
The Garcia effect or conditioned taste aversion is an example of classical conditioning of an animal's thought to link a taste with a symptom brought on by toxic substance causing nausea. It has had great significance in the understanding of human and animal learning. It shows that learning has a biological link. It shows that animals and humans learn based on their evolutionary roots. A thought that was snubbed by many early psychologists whom thought that learning had no inbuilt predispositions and that humans were a blank slate at birth' (R. E. Cornwell, C. Palme, P. M. Guinther, H. P. Davis, 2005). With nurture rather than nature being the only way a human could be shaped, a view which causes a lot of disagreement in science, coining the phrase nature vs. nurture.'…
Successful Marketers define their market in terms of needs they presume to satisfy ,not in terms of product they sell.…
d. A few years later, seeking to achieve greater product uniformity as it expanded, McDonalds reduced the number of beef suppliers to five.…
The main theme of the Twentieth Century’s advertising is gender role. Human body and sexuality is used in advertising to sell all kind of products. Gender role is an ideology that is used as a concept in advertising to attract the attention from audience because it gives clear direction to people. The idea that thin is everywhere, and is hardly escapable from the advertising industry. We live in a world of stick thin models and emaciated celebrities. Magazines cover advertise “Best and worst bodies” and “Too thin for TV”. Weekly tabloids feature stories on who has lost the most weight and who needs to cover up. Television ads promote the greatness of the diet pills; energy drinks that can speed up your metabolism, and newest Master Cleanser diet that will help you lose ten pounds in two days. And although the messages are damaging and often untrue, women everywhere are suffering the consequences of constant exposure to overly thin models and movie stars.…
Taste and Preference : Who knows if the market for coffee will grow and stay in favour with customers,or whether another type of beverage or leisure activity will replace coffee in the future?…
We came up with certain hypothesis that are based on our predictions: “Users experience an “illusory correlation” when they are asked to rank the generic brands.” Users tend to think that the generic brand would be less tasty even though in reality that’s often not the case. However because it is a generic brand they have prejudices against it. We expect participants to create an illusory correlation between the brand, its quality and the price. In our case, the generic brand is expected to be the worst and the one with the lowest price. The opposite correlation is observed with Nutella: expected to be the best one, with the best quality and the highest price. This effect was shown by Chapman in 1967. He made his experiment about how people would remember more some words than others given the context and aspects they linked to an object. “Due to the ‘mere exposure effect’, Nutella is the most preferred brand and is also considered as a ‘status mark’.” Mere exposure effect is a physiological phenomenon where people develop a preference for a stimulus due to the high frequency of exposure. G. Fechner first described this effect in 1876 but the most known scientist is R. Zajonc. In the 1960s, he conducted a series of experiment on the liking of Chinese characters by people who didn’t speak Chinese. Results show that participants tend to prefer characters they were exposed to earlier in the research. Other experiments have been conducted and this effect spreads to many other things like paintings, objects, sounds etc. In our case, we are expecting people to chose Nutella as their favourite one because it is the one we are mostly exposed to, the prototype for hazelnut chocolate spreads (the representative of the category). Although this effect seems to…
The purpose of this work is to construct appropriate consumer stimuli-mix for: ( i)Nigerian Universities (ii) Nigerian dishes (iii) Nigerian dressing styles(men and women) and (iv) Nigerian nation. Before attempting to construct the stimuli-mix, the work start with an introduction where the meaning of the concept stimuli-mix is explained with a link on consumer behavior. The characteristics of stimuli-mix that are to be considered when advertising were also highlighted. Lastly, some appropriate stimuli-mix were mentioned.…
For example, many Americans are addicted to soda due to the sugars that are added in as the soda is being produced. As discussed in the book, Dr. Pepper struggled for years to find the right formula to craft its cherry vanilla flavor,k because every prior attempt left Dr. Pepper enthusiasts in disgust as the flavor created was found repulsing. To bring more customers to the brand, Dr. Pepper was forced to hire more help to craft a flavor that would stand above every other company to make Dr. Pepper a desirable drink again. With new flavors across the board, not only in the soda industry but it every other as well, manufacturers are capable of drawing new customers to try the products that contain flavors that many claim as their…