The Success and Downfall of Disneyland Paris and Fordlandia
The Success and Downfall of Disneyland Paris and Fordlandia
Many companies throughout the United States are resorting to developing their business abroad. This is because of factors such as the ability to cut costs through cheaper building material and labor, an increase in their revenues, working with less taxes and easier labor laws, and by expanding their general market. The Walt Disney Company and Henry Ford, are two examples of ones who tried to expand overseas. These foreign expansions didn’t prove to be successful in their ventures of expanding. Because the Walt Disney Company executives were determined to use only an American way of life, they did not thoroughly investigate all aspects of the European environment. The failure to do research on the area caused the Walt Disney Company to build their American dream theme park on foreign soil with no regard for the physical, financial, and cultural environment. The Company 's "biggest mistakes were its overambitious plans to develop the site, plus Euro Disneyland 's financial structure itself, which depended on a highly optimistic financial scenario with little room for glitches" (Burgoyne, Lyn.) These oversights were contributing factors to the problems that Disneyland Paris faced. Henry Ford had the idea to set up model factories and villages to go with them. He decided to locate in Brazil after having success in Michigan. In 1927, Ford wanted his own supply of rubber and decided to open a plantation in the Amazon Jungle called Fordlandia. He came across the same problems as Disney land Paris and unfortunately failed in his dream(Bellows)
As a company planning to expand overseas, it is helpful to study the history of companies which previously have developed in other countries. For example, studying the Walt Disney Company 's venture into France will allow other companies to learn from the Walt Disney’s problems. Understanding and avoiding their mistakes will allow a company entering a new
Many companies throughout the United States are resorting to developing their business abroad. This is because of factors such as the ability to cut costs through cheaper building material and labor, an increase in their revenues, working with less taxes and easier labor laws, and by expanding their general market. The Walt Disney Company and Henry Ford, are two examples of ones who tried to expand overseas. These foreign expansions didn’t prove to be successful in their ventures of expanding. Because the Walt Disney Company executives were determined to use only an American way of life, they did not thoroughly investigate all aspects of the European environment. The failure to do research on the area caused the Walt Disney Company to build their American dream theme park on foreign soil with no regard for the physical, financial, and cultural environment. The Company 's "biggest mistakes were its overambitious plans to develop the site, plus Euro Disneyland 's financial structure itself, which depended on a highly optimistic financial scenario with little room for glitches" (Burgoyne, Lyn.) These oversights were contributing factors to the problems that Disneyland Paris faced. Henry Ford had the idea to set up model factories and villages to go with them. He decided to locate in Brazil after having success in Michigan. In 1927, Ford wanted his own supply of rubber and decided to open a plantation in the Amazon Jungle called Fordlandia. He came across the same problems as Disney land Paris and unfortunately failed in his dream(Bellows)
As a company planning to expand overseas, it is helpful to study the history of companies which previously have developed in other countries. For example, studying the Walt Disney Company 's venture into France will allow other companies to learn from the Walt Disney’s problems. Understanding and avoiding their mistakes will allow a company entering a new