The Sucessful Factors of Toshiba
TABLE OF CONTENT
1. Executive summary 2
2. Company Background 2
3. Crirical Success Factor’s Analyses of Toshiba 5
3.1. An innovative and talent Chiel Executive Officer 5
3.2. Business Strategies 6
3.3. Bring “Innovation” to customer 10
3.4. Diversity of products 11
3.5. Market Position 12
4. Insight 13
5. Conclusion 14
6. References 15
1. Executive summary
Electronic products have the long history together with human’s daily activities. At the beginning with the basic products such as: bulb, radio, television, washing machine, refrigerator … the life standard was shifted to a new level. After that, the first personal laptop was produced in 1985; it set a basic step for the developing of high technological products. Gradually, getting together with the developing of economies, the human’s demand about hight technological products is getting larger so there are so many companies founded to satisfy these demands. Some of current famous companies are Samsung, LG, Sony, Toshiba … Today electronic industry has become well-built and it has offered a broad portfolio of products in the global economy, in many countries with many kinds of goods to serve diversified consumer’s demands. Nowadays, the long-standing history combines with the right strategies of the managements; Toshiba is the 8th Most Admired Electronics Company for 2009. In this assignment, firstly, I will give information about the background of Toshiba. Then, I will analyze factors that contribute to Toshiba’s success such as Talented Chief Executive Officer, Business Strategies, Leading Innovation, Diversity of Products and Significant Market Position. In the conclusion, I would like to give my insights about the reasons make Toshiba successful.
2. Introduction
Toshiba Corporation is one of Japan 's oldest and largest producers of consumer and industrial electric products in the world. Toshiba was founded by the merging of two companies in 1939.
The first
1. Executive summary 2
2. Company Background 2
3. Crirical Success Factor’s Analyses of Toshiba 5
3.1. An innovative and talent Chiel Executive Officer 5
3.2. Business Strategies 6
3.3. Bring “Innovation” to customer 10
3.4. Diversity of products 11
3.5. Market Position 12
4. Insight 13
5. Conclusion 14
6. References 15
1. Executive summary
Electronic products have the long history together with human’s daily activities. At the beginning with the basic products such as: bulb, radio, television, washing machine, refrigerator … the life standard was shifted to a new level. After that, the first personal laptop was produced in 1985; it set a basic step for the developing of high technological products. Gradually, getting together with the developing of economies, the human’s demand about hight technological products is getting larger so there are so many companies founded to satisfy these demands. Some of current famous companies are Samsung, LG, Sony, Toshiba … Today electronic industry has become well-built and it has offered a broad portfolio of products in the global economy, in many countries with many kinds of goods to serve diversified consumer’s demands. Nowadays, the long-standing history combines with the right strategies of the managements; Toshiba is the 8th Most Admired Electronics Company for 2009. In this assignment, firstly, I will give information about the background of Toshiba. Then, I will analyze factors that contribute to Toshiba’s success such as Talented Chief Executive Officer, Business Strategies, Leading Innovation, Diversity of Products and Significant Market Position. In the conclusion, I would like to give my insights about the reasons make Toshiba successful.
2. Introduction
Toshiba Corporation is one of Japan 's oldest and largest producers of consumer and industrial electric products in the world. Toshiba was founded by the merging of two companies in 1939.
The first
References: National Accounts - Form a Partnership with the Leader in Document Imaging http://copiers.toshiba.com/usa/about/national-accounts.html About Toshiba – History http://www.toshiba.co.jp/worldwide/about/history.html#Y2000 Toshiba Storage Device Division [pic][pic] http://sdd.toshiba.com/main.aspx?Path=Company/ Toshiba Corp. http://proquest.umi.com.libproxy.nlb.gov.sg/pqdweb?did=886673771&sid=1& Toshiba 's Toughest Sell – By Kenji Hall http://www.businessweek.com/