In this eye-catching print advertisement for Mentos Gum, marketers successfully captured the attention of their intended market: those who are interested in bold flavors with natural origins (as I am among them.) This is achieved through the texture and style of the text, the meaning the text bears, as well as the brightness of the ad itself. Accompanying the extensive usage of the color green, the marketers used an all-capital font that is slightly worn-down to indicate an active and hands-on feeling. This brought a prominent outdoorsy and strong-willed character to the ad. Its brightness, coming mainly from the lighter green in the center of the ad, contributes to its aforementioned boldness. The transition from light to dark from the middle of the ad outwards also constructs a spotlight effect on the text, forcing the consumers to focus in on the text and the product. Furthermore, the red packaging of the product in the vast green-ness of the ad helps it pop out even more.…