The Uses And Gratification Model
Key Theory/Concept #1:Uses-and-Gratifications Model
According to Dominick, the Uses-and-Gratifications Model posits that audience members have certain needs or drives that are satisfied by both non-media and media sources. The uses and gratifications then can be classified into six categories, one of which is cognition, which means the process of knowing something. The new media enables the government to provide services online, which boosts convenience for the people.
For example, people living in Singapore can access the Immigration and Checkpoints Authority(ICA) website to execute digital services and check for information regarding birth registration and citizenship application procedures etc. Some eServices include iC online , for re-registration …show more content…
As compared to obtaining a hardcopy form, people can choose to send feedback via the online feedback form on the ICA website, email or on the official Facebook page, which simplifies the process of sending feedback significantly. This definitely provides heightened ease of access to services as people can access them at their fingertips, wherever and whenever they are. Now, conducting services is much simpler and convenient than before, which greatly benefits the people.
Research conducted by Gina Ciancio and Amanda Dennett proves that, following the use of social media accounts and new media employed by the Australian Government Department of Human Services, for most transactions, customers use digital services and ask an estimated 1500 questions monthly on social media, "saving phone calls and visits for more sensitive or urgent issues". It is evident that digital services are gaining prominence and relevance in the people’s lives, especially if people have the need to access government …show more content…
One example of instrumental surveillance is information about movies playing in local cinemas. Take for example, Golden Village, a reputable movie theatre operator based in Singapore. The company not only has a website, but also an application for increased convenience for checking screenings in various cinemas and booking tickets. Golden Village also stays in contact with its customers by transmitting the latest movie news through email newsletters and its LINE account called GV Mr Popcorn, so as to inform members of the latest promotions, preview dates and events they can join so that they stand a chance to win movie tickets. With effective use of its various social media platforms and application, moviegoers are able to acquire the latest knowledge about movies and make more informed decisions regarding their movie
According to Dominick, the Uses-and-Gratifications Model posits that audience members have certain needs or drives that are satisfied by both non-media and media sources. The uses and gratifications then can be classified into six categories, one of which is cognition, which means the process of knowing something. The new media enables the government to provide services online, which boosts convenience for the people.
For example, people living in Singapore can access the Immigration and Checkpoints Authority(ICA) website to execute digital services and check for information regarding birth registration and citizenship application procedures etc. Some eServices include iC online , for re-registration …show more content…
As compared to obtaining a hardcopy form, people can choose to send feedback via the online feedback form on the ICA website, email or on the official Facebook page, which simplifies the process of sending feedback significantly. This definitely provides heightened ease of access to services as people can access them at their fingertips, wherever and whenever they are. Now, conducting services is much simpler and convenient than before, which greatly benefits the people.
Research conducted by Gina Ciancio and Amanda Dennett proves that, following the use of social media accounts and new media employed by the Australian Government Department of Human Services, for most transactions, customers use digital services and ask an estimated 1500 questions monthly on social media, "saving phone calls and visits for more sensitive or urgent issues". It is evident that digital services are gaining prominence and relevance in the people’s lives, especially if people have the need to access government …show more content…
One example of instrumental surveillance is information about movies playing in local cinemas. Take for example, Golden Village, a reputable movie theatre operator based in Singapore. The company not only has a website, but also an application for increased convenience for checking screenings in various cinemas and booking tickets. Golden Village also stays in contact with its customers by transmitting the latest movie news through email newsletters and its LINE account called GV Mr Popcorn, so as to inform members of the latest promotions, preview dates and events they can join so that they stand a chance to win movie tickets. With effective use of its various social media platforms and application, moviegoers are able to acquire the latest knowledge about movies and make more informed decisions regarding their movie