The Value of Customer Relationship Management
The Value of Customer Relationship Management Product: Shampoo is one category which advances by being at the highest standing in hair care products.
Nexxus is the name of Hair shampoo; it represents the beauty and wellness which is associated with beautiful hair. It promises to deliver riches and wealth solutions and grants a salon experience. (Nexxus, 2013).
Reason to use this product: It is affordable and is associated with the smoothness and shine that only Salon Shampoos are empower to provide but at much expensive cost. I have been regularly facing the difficulty of dry hair and to find a solution I have to visit salon regularly which incur a huge cost and if I purchase salon shampoo regularly it again is expensive thing. So this is the shampoo which gives me the desired output at a desirable price. (Nexxus, 2013).
Reason to not use the product: People who are pleased with their most recent shampoo that solves the desired result of their problem which could be one of these such as Hair fall, Dandruff or Hair color shampoo. People who have one of the above mentioned problems will not use Nexxus as it would not solve their desired result. Also some people with dry hair still have a perception that advertisements and all are just marketing cliché and they do not solve the desired result as it is communicated in their messages.
Marketers approach: Non customers will not be actually even considered as customers, they are leads or prospects and understanding your non customers is like understanding your market so marketers need to identify the problems and requirements of non-customers to provide them along with the existing one. (Sehlhorst, 2008).
Also marketers either focus on their niche market or they can provide to almost every individual’s necessities. Here there are different ranges available for this product like “Cleanse and Replenish Shampoo”, Breakage Defence shampoo” etc.
Product line extension for brand can be done agreeing to the
Nexxus is the name of Hair shampoo; it represents the beauty and wellness which is associated with beautiful hair. It promises to deliver riches and wealth solutions and grants a salon experience. (Nexxus, 2013).
Reason to use this product: It is affordable and is associated with the smoothness and shine that only Salon Shampoos are empower to provide but at much expensive cost. I have been regularly facing the difficulty of dry hair and to find a solution I have to visit salon regularly which incur a huge cost and if I purchase salon shampoo regularly it again is expensive thing. So this is the shampoo which gives me the desired output at a desirable price. (Nexxus, 2013).
Reason to not use the product: People who are pleased with their most recent shampoo that solves the desired result of their problem which could be one of these such as Hair fall, Dandruff or Hair color shampoo. People who have one of the above mentioned problems will not use Nexxus as it would not solve their desired result. Also some people with dry hair still have a perception that advertisements and all are just marketing cliché and they do not solve the desired result as it is communicated in their messages.
Marketers approach: Non customers will not be actually even considered as customers, they are leads or prospects and understanding your non customers is like understanding your market so marketers need to identify the problems and requirements of non-customers to provide them along with the existing one. (Sehlhorst, 2008).
Also marketers either focus on their niche market or they can provide to almost every individual’s necessities. Here there are different ranges available for this product like “Cleanse and Replenish Shampoo”, Breakage Defence shampoo” etc.
Product line extension for brand can be done agreeing to the
References: Nexxus. (2013). Nexxus. Retrieved from http://www.nexxus.com/ Sehlhorst, S. (2008, July 15). The Non-Customer Is Always Right. Tyner Blain, Retrieved from http://tynerblain.com/blog/2008/07/15/the-non-customer-is-always-right/.