The Walt Disney Company Report
Company Research Paper
The Walt Disney Company
Pranay Kumar
George Batah
Shuxian Shen
Sheng Hao Koo
“We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.”
Professor
Suzanne Weiss
Contents
1. Executive Summary
2. Company Background
3. Management
4. Situation Analysis
5. Ethics and Responsibility
6. Human Resource
7. Globalization
8. Operation and Production
9. Finance and Financial Management
10. Hypothetical Request for Venture Capitalist
11. Conclusion and Recommendation
12. Citation and References
Executive Summary
“ It seems to me, we have a lot of story yet to tell”
-Walt. E. Disney
Such innocence transpired in the imagination of the Great Walt. E. Disney, that he created a tiny mouse with a squeaky voice but a mighty heart. This mouse has ruled the entertainment world with innocent and a mighty heart for nine decades, and is the first non human to receive an Oscar. The Walt Disney Company with its innocent creativity and its mighty aggressive business strategies has today reached a near monopoly in the entertainment industry. A revenue of 42.2 billion and a total assets of whooping 80.64 billion, but thats not the amazing part, what truly leaves me spell bound is the fact is continuously growing at a rapid rate.
Since the 2005 takeover of Pixar, The Walt Disney Company has never looked back, it has constantly and steadily growing only to takeover more renowned production powerhouses like Marvel and Lucasfilms. This expansion is not limited to film industry, Disney is spreading its wings to Shanghai, China to open its new and largest Disney Land. While it continues to quietly absorb the film giant UTV motion pictures of India.
What numbers and these big acquisitions fail to portray is the creativity that goes into creating magic on screen, fantasy on earth and realizing dreams. Disney
The Walt Disney Company
Pranay Kumar
George Batah
Shuxian Shen
Sheng Hao Koo
“We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.”
Professor
Suzanne Weiss
Contents
1. Executive Summary
2. Company Background
3. Management
4. Situation Analysis
5. Ethics and Responsibility
6. Human Resource
7. Globalization
8. Operation and Production
9. Finance and Financial Management
10. Hypothetical Request for Venture Capitalist
11. Conclusion and Recommendation
12. Citation and References
Executive Summary
“ It seems to me, we have a lot of story yet to tell”
-Walt. E. Disney
Such innocence transpired in the imagination of the Great Walt. E. Disney, that he created a tiny mouse with a squeaky voice but a mighty heart. This mouse has ruled the entertainment world with innocent and a mighty heart for nine decades, and is the first non human to receive an Oscar. The Walt Disney Company with its innocent creativity and its mighty aggressive business strategies has today reached a near monopoly in the entertainment industry. A revenue of 42.2 billion and a total assets of whooping 80.64 billion, but thats not the amazing part, what truly leaves me spell bound is the fact is continuously growing at a rapid rate.
Since the 2005 takeover of Pixar, The Walt Disney Company has never looked back, it has constantly and steadily growing only to takeover more renowned production powerhouses like Marvel and Lucasfilms. This expansion is not limited to film industry, Disney is spreading its wings to Shanghai, China to open its new and largest Disney Land. While it continues to quietly absorb the film giant UTV motion pictures of India.
What numbers and these big acquisitions fail to portray is the creativity that goes into creating magic on screen, fantasy on earth and realizing dreams. Disney
References: * Stepto, S. (2007, June 14). Building a better mouse. Time Magazine, Retrieved from http://www.time.com/time/magazine/article/0,9171,1633077,00.html * Siklos, R * hitt, J. (2009, june 16).How Disney Uses Branding . Retrieved from http://voices.yahoo.com/how-disney-uses-branding-3469357.html?cat=35 * Goldman, David. "Disney to Buy Marvel for $4 Billion." CNNMoney. Cable News Network, 31 Aug. 2009. Web. 29 Apr. 2013. <http://money.cnn.com/2009/08/31/news/companies/disney_marvel/>. * Monica, Paul R. La. "Disney Buys Pixar." CNNMoney. Cable News Network, 25 Jan. 2006. Web. 29 Apr. 2013. <http://money.cnn.com/2006/01/24/news/companies/disney_pixar_deal/>. http://quotes.morningstar.com/stock/s?t=DIS&region=USA&culture=en-us * Parkes, Christopher, "Inside the Magic Kingdom," Financial Times, June 4, 1999, p.6.Polsson, Ken