Theory Of Planned Behaviour Essay
The Theory of Planned Behaviour (TPB) is very important for the study of social psychology; it is often used for research in health studies in particular to predict how human beings will respond to initiatives formed to improve public health. A more thorough understanding of what makes humans behave in certain ways will allow psychologists to find ways to enable human beings to take greater control of their own decisions. This essay will explain the Theory of Planned Behaviour (and its foundations in the Theory of Reasoned Action), with specific reference to research conducted about the use of condoms (ref, Kashima) and research conducted about road habits (Ref, Verplanken). The strengths and weaknesses of the Theory of Planned Behaviour will both be considered.
Theory of Reasoned …show more content…
The attitude towards the behaviour aspect of TPB suggests that the accessible beliefs a person holds about a particular behavioural outcome, will decide how the individual appraises the behaviour in question. This then influences and strengthens the direction of the attitude towards the specific behaviour in question (Manning 2009).
Subjective norm (SN) is a factor of the TPB that involves the normative belief that an individual is perceived to have about other people who are significant or relevant in some way to the person plus the motivation that the individual feels to comply with the expected norms of these individuals in question. (Manning 2009).
It has been identified that there are two types of SN that can be seen; these are, the Injective Norms (IN), which suggests social pressures to engage in a particular behaviour based on perception of what other individuals want you to do. The second type is descriptive norms (DN) which is the social pressure based on the observed or inferred behaviours of other individuals. (Manning
Theory of Reasoned …show more content…
The attitude towards the behaviour aspect of TPB suggests that the accessible beliefs a person holds about a particular behavioural outcome, will decide how the individual appraises the behaviour in question. This then influences and strengthens the direction of the attitude towards the specific behaviour in question (Manning 2009).
Subjective norm (SN) is a factor of the TPB that involves the normative belief that an individual is perceived to have about other people who are significant or relevant in some way to the person plus the motivation that the individual feels to comply with the expected norms of these individuals in question. (Manning 2009).
It has been identified that there are two types of SN that can be seen; these are, the Injective Norms (IN), which suggests social pressures to engage in a particular behaviour based on perception of what other individuals want you to do. The second type is descriptive norms (DN) which is the social pressure based on the observed or inferred behaviours of other individuals. (Manning