Assignment Brief 2013
Principles of health education (P1, P2 & M1)
You are a care professional considering the principles that underpin health education if it is to be effective in improving the health and wellbeing of individuals and groups.
P1 Explain three different approaches to health education
Choose THREE approaches from the list below:
Social Marketing
Role of Mass Media
Community Development
Two-Way Communication
For each one you choose:
1. Describe what the approach is and how it aims to educate
2. Describe the advantages and disadvantages of the approach
3. Give examples of campaigns that use the approach
P2 Explain two models of behaviour change that have been used in recent national health education campaigns.
Choose two models of behaviour change from the list below
Health Belief Model (Rosenstock)
Theory of Planned Behaviour (Ajzen)
Theory of Reasoned Action ((Ajzen & Fishbein)
Stages of Change Model (Prochaska and Di Clemente)
Social Learning Theory
For BOTH models that you choose:
1. Draw the model and explain each part of the model.
2. Explain how the model underpins a national health education campaign (this means that you should explain which model was used by a national health education campaign.)
3. Give the advantages and disadvantages of the model, eg would the model benefit from an extra section or would the model benefit from losing a section? Why?
M1 Assess how the social context may influence the ability of health education campaigns to change behaviour in relation to health.
Identify how the following socioeconomic factors influence whether someone will follow the advice of a health campaign or not. Give real life example. (Ensure you reference correctly)
1. Financial
2. Social class
3. Peer pressure Own small-scale health education campaign: design, resource and implementation (P3, P4, M2 & D1)
P3 explain how to plan a small-scale health education campaign relevant to local or national health strategies
P4 carry out a health
You are a care professional considering the principles that underpin health education if it is to be effective in improving the health and wellbeing of individuals and groups.
P1 Explain three different approaches to health education
Choose THREE approaches from the list below:
Social Marketing
Role of Mass Media
Community Development
Two-Way Communication
For each one you choose:
1. Describe what the approach is and how it aims to educate
2. Describe the advantages and disadvantages of the approach
3. Give examples of campaigns that use the approach
P2 Explain two models of behaviour change that have been used in recent national health education campaigns.
Choose two models of behaviour change from the list below
Health Belief Model (Rosenstock)
Theory of Planned Behaviour (Ajzen)
Theory of Reasoned Action ((Ajzen & Fishbein)
Stages of Change Model (Prochaska and Di Clemente)
Social Learning Theory
For BOTH models that you choose:
1. Draw the model and explain each part of the model.
2. Explain how the model underpins a national health education campaign (this means that you should explain which model was used by a national health education campaign.)
3. Give the advantages and disadvantages of the model, eg would the model benefit from an extra section or would the model benefit from losing a section? Why?
M1 Assess how the social context may influence the ability of health education campaigns to change behaviour in relation to health.
Identify how the following socioeconomic factors influence whether someone will follow the advice of a health campaign or not. Give real life example. (Ensure you reference correctly)
1. Financial
2. Social class
3. Peer pressure Own small-scale health education campaign: design, resource and implementation (P3, P4, M2 & D1)
P3 explain how to plan a small-scale health education campaign relevant to local or national health strategies
P4 carry out a health