There Is Nothing New Under The Sun Analysis

There is nothing new under the sun. This statement seems incorrect but if you look at it from a certain perspective, it makes a lot of sense. We have made great strides over the years in various fields. Innovation in transport, communication, medicine and technology has made the world what it is currently. However, the basics are still the same. No matter how many inventions we come up with in transport, our aim will always be to move from point A to point B. The same is with communication. From smoke signals, to mails, telegraphs, telephones and now instant messaging, our primary goal has always been passing information hence the statement ‘nothing new under the sun’. One thing that is however clear is that we can do the same thing differently to achieve the same results but with more efficiency.

There is a stubbornness and persistence that we usually have as humans that prevents us from accepting changes in our lives. We want to do things as they were done before even after improvements have been made. As long as it challenges or attempts to change our everyday life, we become resistant. This has been the case with advertising companies and their
The changes they are bringing will be on user privacy and cost of advertising. The personalization of advertising proved to work out well but its execution brought its downfall. Sphere wants to take a similar approach while tweaking a few key areas. The first major area is the privacy of their users. Data in the sphere platform will only be collected by the consent of the owner of that data. Sphere wants to bring back trust in social media and this would be the best way to do it. Users will also have the option of selling their data which will then be sold to advertisers. Right now, the advertising business is a booming billion-dollar economy. Through this initiative, Sphere users will have the opportunity to have a slice of this huge