Tim Cook: Exemplifying Ethical Communication

Tim Cook does an exceptional job on exemplifying ethical communication. In his letter, Cook seems very honest and truthful man who knows what he is talking about when it comes to the company Apple. We recognize what he is saying is correct because he can back it up with facts, such as “Apple has helped create and sustain more than 1.5 million jobs across Europe” and “Apple has become the largest taxpayer in Ireland, the largest taxpayer in the United States, and the largest taxpayer in the world.” Without a doubt, one could easily tell that Cook believes Apple is being ripped off and treated unfairly of tax fraud. Cook points out some of the reasons how Apple has maintained a solid credibility. He mentions, “In Ireland and in every country