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Tim Hortons Case Summary

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Tim Hortons Case Summary
Tim Hortons in a highly competitive market continues to focus on menu innovation, and new products to compete and increasing their market share. In 2014 Tim Hortons took 24 items of their menu such as Mixed berry smoothie, Blueberry Danish, Chocolate Danish, Double berry muffin (CTVNews, 2014), and introduced a number of new hot menu items like steak & cheese Panini, Tim’s crispy chicken sandwich and specialty drinks like latte, Greek yogurt parfait with mixed berries and almond granola, fruit smoothies, frozen green tea and dark roast coffee to capture ever-changing consumer tastes and preferences. Tim Horton has been partnering with other brands such as Oreo, and Nutella to make new bake, pastry, and cold specialty beverage in order to differentiate
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