Taco Bell Case Summary

January 25, 2011 goes down in Taco Bell history as the day the beef lawsuit came to life. Taco Bell had been accused of giving their customers a beef product that contained very little beef but a lot of filler.
Prior to January 25, 2011 Taco Bell had assembled a crisis management team. This team consisted of several individuals some which had a very broad knowledge base on how to handle negative publicity. These highly trained individuals came up with a plan that shocked the nation. These designated communications individuals came up with a plan to take the negative publicity the organization was receiving and turn it into something informative and positive.
The response was very creative in the aspect that the target audience was the