Tim Hortons Research Paper

Tim Hortons begins as a vague origin. Tim Horton, known as the great Toronto Maple Leaf ice hockey player of the 1950’s and 1960’sand it is also the restaurant namesake, his retirement neared as attempted many of his business. Some attempts included a failed automobile dealership, unsuccessful hamburger business, and coffee and donut business, these restaurants are near or in Toronto, Canada. Although Tim Hortons officially begun in 1964, it is known to be unofficially in 1963 when Tim Horton partnered with Jim Charade, a former jazz drummer from Montreal and also worked for Vachon Bakery, a Quebec maker who nationally distributed baked goods.

Charade looked from his failed for “Your Do-Nut shop that he wants to recover, as he realized that
he needed a recognizable brand. His solution was to tie in with Tim Horton, a famous ice hockey star who interested in the business too. Your Do-Nut by Charade’s became “Tim Horton’s donut” (Hunter, 2012, p.71). Donuts, coffee, and the hot chicken was served and also can be delivered. Within a year, it also failed to be successful. Charade was not through gambling. Charade decided to relocate its business to Hamilton, Ontario, an industrial Canadian port city south of Toronto in 1964.