Providing Value Proposition to Customers: A Case Analysis on McDonald's
A
Case analysis
On
MacDonald’s
Sadikchya Acharya
International American University
Kings College
Babarmahal, Kathmandu
MBA Capstone
Prof. Dr. Raj Kumar Sharma
Kings College
Babarmahal, Kathmandu
Nepal
History of McDonald’s
They have amazing story of their own organization relative with the organizational learning they have really gained insight from their history which later on made a lot of contribution for what now is MacDonald’s I would like to elaborate their story with two divisions and one of them Is early history and another after 90’s history.
Early History
When the MacDonald’s family back in 1930s around 90 years back they moved from Manchester to Hollywood where two brothers one is Richard and another is Maurice McDonalds started working .their fathers had a “Air drome” McDonalds brothers realized that the most of their selling was for hamburgers, they closed down with a careful investigation so that they can open with a new starting and in a bigger way they started with the simple menu of hamburgers, cheeseburgers, French fries, shakes and more So they renamed their restaurant to the new name with McDonalds. After some time they realized one new thing that there was the time they need a new building for their restaurant so that they could improve more and make their goals achieve. The main two goals for them were efficiency and more catching appearance. Architects were chosen for the new ambience and new improvements. So being very careful new improvements were made for the appearance and for the betterment of the McDonalds. Mid History of McDonalds
Company actual history was started from 1940 as two brothers Richard and Maurice opened up in the big phase of McDonalds as a restaurant with 20 menus. But the name was McDonald’s hamburger as hamburgers were the most famous on their restaurant. As their revenue started increasing and they almost reached to $3500000 till mid 50’s. by then Raymond Kroc shows his interest on developing franchise of
Case analysis
On
MacDonald’s
Sadikchya Acharya
International American University
Kings College
Babarmahal, Kathmandu
MBA Capstone
Prof. Dr. Raj Kumar Sharma
Kings College
Babarmahal, Kathmandu
Nepal
History of McDonald’s
They have amazing story of their own organization relative with the organizational learning they have really gained insight from their history which later on made a lot of contribution for what now is MacDonald’s I would like to elaborate their story with two divisions and one of them Is early history and another after 90’s history.
Early History
When the MacDonald’s family back in 1930s around 90 years back they moved from Manchester to Hollywood where two brothers one is Richard and another is Maurice McDonalds started working .their fathers had a “Air drome” McDonalds brothers realized that the most of their selling was for hamburgers, they closed down with a careful investigation so that they can open with a new starting and in a bigger way they started with the simple menu of hamburgers, cheeseburgers, French fries, shakes and more So they renamed their restaurant to the new name with McDonalds. After some time they realized one new thing that there was the time they need a new building for their restaurant so that they could improve more and make their goals achieve. The main two goals for them were efficiency and more catching appearance. Architects were chosen for the new ambience and new improvements. So being very careful new improvements were made for the appearance and for the betterment of the McDonalds. Mid History of McDonalds
Company actual history was started from 1940 as two brothers Richard and Maurice opened up in the big phase of McDonalds as a restaurant with 20 menus. But the name was McDonald’s hamburger as hamburgers were the most famous on their restaurant. As their revenue started increasing and they almost reached to $3500000 till mid 50’s. by then Raymond Kroc shows his interest on developing franchise of