McDonald S Value Chain Analysis
Primary activities – create customer value
Inbound logistics – routines and processes that bring resources into the organization
Because McDonald’s criteria is very high, so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed, pre- defined suppliers only, some like local grocery and farm, to make raw materials is fresh. For example the soft drinks, the only supplier is Coca-Cola. McDonald’s has practiced a backward vertical integration, by replacing most of its suppliers.
Operations – processing the resources into goods and services
The McDonald’s Brothers changed the design of restaurant kitchen. Because they are fast food company, they must face all kinds of the customers and speed of the cooking food. Instead of having lots of different equipment and stations for preparing a wide of variety food, the Speedy kitchen had: - A very large grill where one person could cook lots of burgers simultaneously - A dressing station where people added the same condiments to every burgers
- A fryer where one person can made french fries
- A soda fountain and milkshake machine for desserts and beverages • - A counters where customers placed and received their orders.
Outbound logistics – physically distributing these to customers
McDonald’s is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. So no matter which country, they have the same slogan “I’d love it ”make customers feel welcome every time they come in.
At the restaurant level, McDonald’s is focused on energy conservation, sustainable packaging, and waste management. We are dedicated to innovation and improving our operations in order to build an even more sustainable, environmentally friendly, and profitable business.
Marketing/Sales – appealing to customers
McDonald’s restaurants are found in 196 countries around the world and serve 98 million
Inbound logistics – routines and processes that bring resources into the organization
Because McDonald’s criteria is very high, so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed, pre- defined suppliers only, some like local grocery and farm, to make raw materials is fresh. For example the soft drinks, the only supplier is Coca-Cola. McDonald’s has practiced a backward vertical integration, by replacing most of its suppliers.
Operations – processing the resources into goods and services
The McDonald’s Brothers changed the design of restaurant kitchen. Because they are fast food company, they must face all kinds of the customers and speed of the cooking food. Instead of having lots of different equipment and stations for preparing a wide of variety food, the Speedy kitchen had: - A very large grill where one person could cook lots of burgers simultaneously - A dressing station where people added the same condiments to every burgers
- A fryer where one person can made french fries
- A soda fountain and milkshake machine for desserts and beverages • - A counters where customers placed and received their orders.
Outbound logistics – physically distributing these to customers
McDonald’s is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. So no matter which country, they have the same slogan “I’d love it ”make customers feel welcome every time they come in.
At the restaurant level, McDonald’s is focused on energy conservation, sustainable packaging, and waste management. We are dedicated to innovation and improving our operations in order to build an even more sustainable, environmentally friendly, and profitable business.
Marketing/Sales – appealing to customers
McDonald’s restaurants are found in 196 countries around the world and serve 98 million