Tipping Point386 EXAM3
Tipping Point – Intro, Ch1, & Ch 2
• What is the Tipping Point? the moment of critical mass, the threshold, the boiling point
• Briefly describe and define the Law of the Few
The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts
• Briefly describe and define the Stickiness Factor
The specific content of a message that renders its impact memorable. Popular children's television programs such as Sesame Street
• Briefly describe and define the Power of Context
Human behavior is sensitive to and strongly influenced by its environment. For example, "zero tolerance"
• Briefly describe and define Connectors, Mavens, and Salespersons
Connectors: people with a special gift for bringing the world together Mavens are "information specialists", or "people we rely upon to connect us with new information."
Salesmen have the skills to persuade people when they are unconvinced about what they are hearing
Tipping Point – Ch 3 & Ch 4
• What are some of the factors that make a product, idea, or service “sticky”?
Uniqueness: clear one-of-a-kind differentiation
Aesthetics: perceived aesthetic appeal
Association: generates positive associations
Engagement: fosters emotional involvement
Excellence: perceived as best of breed
Expressive value: visible sign of user values
Functional value: helps goal attainment
Nostalgic value: evokes sentimental linkages
Personification: has character, personality
Cost: perceived value for money
• Could you give some examples from the text that help to identify these factors?
• What role does the context play in epidemics? Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.
• What is the broken window effect? The broken window theory relates to how crime is a result of disorder. The name of theory emerged from a situation when a window is broken and unrepaired, individuals who pass by and
• What is the Tipping Point? the moment of critical mass, the threshold, the boiling point
• Briefly describe and define the Law of the Few
The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts
• Briefly describe and define the Stickiness Factor
The specific content of a message that renders its impact memorable. Popular children's television programs such as Sesame Street
• Briefly describe and define the Power of Context
Human behavior is sensitive to and strongly influenced by its environment. For example, "zero tolerance"
• Briefly describe and define Connectors, Mavens, and Salespersons
Connectors: people with a special gift for bringing the world together Mavens are "information specialists", or "people we rely upon to connect us with new information."
Salesmen have the skills to persuade people when they are unconvinced about what they are hearing
Tipping Point – Ch 3 & Ch 4
• What are some of the factors that make a product, idea, or service “sticky”?
Uniqueness: clear one-of-a-kind differentiation
Aesthetics: perceived aesthetic appeal
Association: generates positive associations
Engagement: fosters emotional involvement
Excellence: perceived as best of breed
Expressive value: visible sign of user values
Functional value: helps goal attainment
Nostalgic value: evokes sentimental linkages
Personification: has character, personality
Cost: perceived value for money
• Could you give some examples from the text that help to identify these factors?
• What role does the context play in epidemics? Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.
• What is the broken window effect? The broken window theory relates to how crime is a result of disorder. The name of theory emerged from a situation when a window is broken and unrepaired, individuals who pass by and