The Tipping Point Epidemics

n the novel, The Tipping Point, by Malcolm Gladwell epidemics are meant to include smoking, crime and even Hush Puppies. People you know can spread social or medical epidemics.
Epidemic: Spreading rapidly and extensively by infection and affecting many individuals in an area or a population at the same time. In the novel, The Tipping Point, by Malcolm Gladwell he explains many epidemics that have effected everyone in one way or another. For example, Hush Puppies, teenage smoking, and crime in cities. It is said that there are three people involved in the spread of many epidemics. These people are mavens, salesmen, and connectors. Mavens are people who live to learn. Maven comes from the Yiddish, it means one who accumulates knowledge. (60)
It is said that mavens are "obsessed" with getting the best deal on items. Also involved in spreading an epidemic is a "salesman." This person has the skills to persuade other people that are unconvinced of the idea we are hearing. (70) The last and most commonly heard is a connector. A connector is one person who knows a wide range of people. "Sprinkled amount every walk of life, in other words, are a handful of people with a truly extraordinary knack of making friends and acquaintances. They are Connectors." (41) Two significant men in the novel are Bernard Goetz, and Roger Horchow. Horchow is described as a Connector, whereas Goetz would be considered a salesman.
A Successful business man in the area of Dallas, Roger Horchow is a prime example of a connector. Horchow has backed popular Broadway plays such as Les Miserables and Phantom of the Opera. Horchow had scored a 98 on a list of randomly selected names from a Manhattan phonebook, the average score was not that high. What makes him know so many people? He told Gladwell, that he was not using his range of people as a business strategy, and he did not consider it a collection (43) but for him to know. Horchow has the memory to remember the little boys he played with when he young. Remembering every name, and address of the person.(44) When in the business world you meet many different people. If you are a true business man and this person you have met would help you succeed, one would remember them. I know many connectors that are in my life, but when writing this one comes into mind. Phil Marcario, or as me and my friends had come to know him, Uncle Phil. He owns a restaurant that is known by many. Uncle Phil moves around a lot, from Cutchogue, to Wading River, to Rocky Point, and now to Jamesport, and Florida. Holidays and occasions as he talks about the people he knows, I constantly ask him "How do you know so many people". He simply answers, "People owe me a lot of favors." That could be the Italian in him speaking, but after reading the Tipping Point, I often wonder if he is a connector and has started epidemics. "Perhaps it is best to call the Connector impulse simply that- an impulse, just one of the many personality traits that distinguish one human being from another." (46)
December, 22 1984, something unthinkable happened on a subway in New York City.
Bernard Goetz shot four young boys who were attempting to mug Goetz. (134) Some would say he was asking to be mugged by sitting next to the boys when the car was completely empty. But was he demonstrating something to the other subway goers? This man was considered a hero by many. He had shown people that there is a way to stop being mugged, although it was violent and illegal. Illegal and ungodly, sure, but the city's crime rate reached "epidemic proportions." (135) Murders had now seem to drop by two thirds of what they had been. A salesmen is someone who persuades and convinces other people to buy, or believe something. How is Goetz a salesmen? He sold the idea that there is a way of lower the crime in New York City. This shooting open doors for subways. "The Graffiti was symbolic of the collapse of the system." (142) Soon enough the subway companies brought in David Gunn to help with this problem. Every night the cars would be painted over covering the fresh graffiti that youths had done. No car that was dirty would be used on the tracks. A salesman makes emotional sense of an idea or an object. (200)
A salesman convinces the unconvinced, and teaches the uneducated. Goetz taught New York City officials about the crime in a violent matter, but both my mother and Goetz taught a person, or a while city by
doing.
Connecters, Mavens, and Salesman fall into one of the three laws that were described in the book The law of the Few. This law says that those three categories of people are the ones responsible for spreading epidemics. So if one were ever thinking of spreading a word-of-mouth epidemic, you would want them to be your prime resource. (256) Roger Horchow and Bernard Goetz two men who had spread or had the ability to spread epidemics make you think that there are many people close to you that can too spread social and public epidemics.