Title
A. Rationale
The reason that we chose ChocNut to promote because we wanted to introduce this product to the new generation of Filipinos and also to remind that the ChocNut still exists. Because of the many foreign product that has immerge some of us might forget that ChocNut has become a part of our childhood and we want other consumers to patronize our own Filipino products.
We want to be original in making our advertisement that’s why we chose a product that has little advertisement and we came up of endorsing ChocNut. We know that ChocNut doesn’t even have a television commercial neither an advertisement in the radio.
Because of ChocNut’s success many competitors have emerged who has more capabilities of advertising their products like Hansel not to mention foreign products have already spread across the Philippine market. We decided to promote ChocNut to increase its sales and to have a chance to compete against foreign competitors.
B. TVC (Storyboard)
C. Proposed traffic/Placement
We would like to place our billboard somewhere near LRT recto station. The reason we wanted it to be placed there is because there are always many people going to a LRT station the advertisement would be more effective because many people will see the billboard and thus to increase its sales effectively.
D.
Gantt chart (Scrum Document)
E.
Print Ad
Poster
Billboard
III. Expectation/Outcome
After making enough advertisement and publicity we hope that the popularity of ChocNut has increased significantly. We hope that by that time it will have a small branch of fast food chain like Starbucks and the food that is being served there are ChocNut flavored desserts. Like the well known fast food chain Jolibee that has become an international fast food branch. We wanted ChocNut to be known worldwide and not just by Filipinos but also foreigners from across the
The reason that we chose ChocNut to promote because we wanted to introduce this product to the new generation of Filipinos and also to remind that the ChocNut still exists. Because of the many foreign product that has immerge some of us might forget that ChocNut has become a part of our childhood and we want other consumers to patronize our own Filipino products.
We want to be original in making our advertisement that’s why we chose a product that has little advertisement and we came up of endorsing ChocNut. We know that ChocNut doesn’t even have a television commercial neither an advertisement in the radio.
Because of ChocNut’s success many competitors have emerged who has more capabilities of advertising their products like Hansel not to mention foreign products have already spread across the Philippine market. We decided to promote ChocNut to increase its sales and to have a chance to compete against foreign competitors.
B. TVC (Storyboard)
C. Proposed traffic/Placement
We would like to place our billboard somewhere near LRT recto station. The reason we wanted it to be placed there is because there are always many people going to a LRT station the advertisement would be more effective because many people will see the billboard and thus to increase its sales effectively.
D.
Gantt chart (Scrum Document)
E.
Print Ad
Poster
Billboard
III. Expectation/Outcome
After making enough advertisement and publicity we hope that the popularity of ChocNut has increased significantly. We hope that by that time it will have a small branch of fast food chain like Starbucks and the food that is being served there are ChocNut flavored desserts. Like the well known fast food chain Jolibee that has become an international fast food branch. We wanted ChocNut to be known worldwide and not just by Filipinos but also foreigners from across the