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CHAPTER I
THE PROBLEM AND ITS SETTING

Introduction

In ancient time, it is known that people in the world live in a simple way. They use natural materials to prepare their foods and even their clothes, shelter and equipments. But because of the human curiosity in his environment and on the things around him, man learned to formulate advances in life, since a lot of technological development evolved. Curiosity can motivate humans to invent things because of their unsatisfactory and wanting to have an easy way of living. To satisfy people, man developed modern technological machine that can help them in their work and can comfort them while they are working. One of those modern technologies is computer.
Computer is one of the future resources that are hard to predict but surely altered our way of living. It made changes in the man’s life. Its influences now reached the field of medicine, engineering, agriculture and even in business. Many business establishments nowadays use computer, for it connects people and business transactions can be made easily.¹ And this good performance can be done by the computer with the use of the Internet which is supported by computer networking.
Internet can perform various services like electronic mail or the so-called e-mail, online chat, file transfer and file sharing. It is done through the use of the web.² Developing web is a part of Internet. The web is just the way of the Internet to disseminate information and perform the said services. Web may contain documents like graphics, sounds, text and video.
As early as1995, the web was introduced to the Filipinos and its development started. Now many people develop and create web especially for the company who wants to enhance their services and become more competitive.³ Web can improved business services like advertising of products for promotion and customer’s information.
In business, advertising is a form of promoting ideas, goods or services. Its motive is to create

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