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Tma04 Dse212

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Tma04 Dse212
People, being naturally inquisitive, have often been referred to as scientists. Even as young children, people are constantly testing and evaluating the boundaries to decipher their own social environment and quickly recognise what is acceptable and what is not. This soon evolves into intuition and whether it is constructed in a logical and rational way depends on a number factors. However, when considering cognitive psychology and the information processing that underpins judgements and risks, people 's cognitive processes are often likened to computers in the way that these processes interact. This essay begins by looking at Fritz Heider (1944, as cited in Buchanan et al., p.60) an influential psychologist in this area who coined the phrase 'naive psychology '. It then progresses onto the advantages and disadvantages of the attribution theories using Kelley 's covariation method and MacArthurs vignettes to test the theory. This is followed by looking into optimistic bias and whether this bias can prevent people from constructing rational and logical theories when making sense of their social environment. Finally, the essay evaluates the HIV/AIDs and smoking progression and how people can conceptualise risk, resulting in laying blame elsewhere other than in their social group.
Heider was one of the first psychologists to study in detail social cognition. He believed that delving into how people made sense of their social environments was fundamental in understanding social behaviours, he believed people actively built models of cause and effect to find predictability and regularity which would help control their lives, operating like 'naive psychologists '. Heider also believed people used this method when people perceive others and their actions. He constructed a study using animated cartoons of moving shapes consisting of a circle, a box and a rectangle. When asked to describe what they saw, all but one of the participants described the shapes movement in



References: K. Buchanan, P. Anand, H. Joffe & K. Thomas (2007) Perceiving and understanding the social world. In D. Miell, A. Phoenix, & K. Thomas (Eds.), Mapping Psychology (2nd ed., pp.5-49). Milton Keynes: The Open University

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