Tnt Assignment
Executive Summary
The focus of the strategic marketing plan would be to outline a strategy for the TNT company, which is a very well known courier company. This company has managed to gain success in the past but it is apparent that in placed like Malaysia, the company is undergoing heavy competition from various other courier companies. Increasing competition, lack of innovation and high pricing are all factors that are contributing to the low performance of the TNT company in Malaysia. What is apparent here is that the success of TNT is now under threat as there is immense competition and also lack of efficient marketing at the company in Malaysia. The primary aim of the strategic marketing plan would be to make a proposal of a strategy to make the firm very competitive through capitalizing on its strengths and taking advantage of its opportunities. The firm provides a courier related services and the aim of the report would be to focus on their express courier service that concerns the courier of documents, parcels as well as packages inside and outside of Malaysia. The strategic marketing plan outlined its mission and vision, their strategic objectives as well as a deep analysis of their micro/macro environment. The firms key success factors would be examined and the macro-environmental analysis would likely to bring out trends as well as relevant information which would then be subject to examination of the present state of the market, its industry and also various relevant data that can help to pave the way for the recommendation of a marketing strategy for TNT. Among the conceptual frameworks that would be used include SWOT and PEST. It is stated here that the implementation of the strategy is likely to assist the company to address issues and challenges so as to make sure that there is survival for the following 3-5 years.
Table of Contents
1.0 Introduction
2.0 TNT Corporate Profile
3.0 Mission of TNT Malaysia
4.0 Vision of TNT Malaysia
The focus of the strategic marketing plan would be to outline a strategy for the TNT company, which is a very well known courier company. This company has managed to gain success in the past but it is apparent that in placed like Malaysia, the company is undergoing heavy competition from various other courier companies. Increasing competition, lack of innovation and high pricing are all factors that are contributing to the low performance of the TNT company in Malaysia. What is apparent here is that the success of TNT is now under threat as there is immense competition and also lack of efficient marketing at the company in Malaysia. The primary aim of the strategic marketing plan would be to make a proposal of a strategy to make the firm very competitive through capitalizing on its strengths and taking advantage of its opportunities. The firm provides a courier related services and the aim of the report would be to focus on their express courier service that concerns the courier of documents, parcels as well as packages inside and outside of Malaysia. The strategic marketing plan outlined its mission and vision, their strategic objectives as well as a deep analysis of their micro/macro environment. The firms key success factors would be examined and the macro-environmental analysis would likely to bring out trends as well as relevant information which would then be subject to examination of the present state of the market, its industry and also various relevant data that can help to pave the way for the recommendation of a marketing strategy for TNT. Among the conceptual frameworks that would be used include SWOT and PEST. It is stated here that the implementation of the strategy is likely to assist the company to address issues and challenges so as to make sure that there is survival for the following 3-5 years.
Table of Contents
1.0 Introduction
2.0 TNT Corporate Profile
3.0 Mission of TNT Malaysia
4.0 Vision of TNT Malaysia
References: Kotler P, Brown L, Adam S, Burton S and Armstrong G, 2007 “Marketing” - Pearson: Education Australia, Seventh Edition SWOT Analysis, 2011- citing from an internet source: http://articles.castelarhost.com/nestle_swot_analysis.htm Accessed on: 3-2-2011 Tutor 2 U – Marketing Mix Strategy, 2011- citing from an internet source: http://tutor2u.net/business/gcse/marketing_strategy_marketing_mix.htm Accessed on: 3-2-2011 TNT.com – Company Profile and Information, 2011- citing from an internet source: http://www.tnt.com/express/en_gb/site/home/about_us/about_tnt_express/company_profile.html Accessed on: 3-2-2011 TNT Group.com – Business Mission, 2011: citing from an internet source: http://group.tnt.com/aboutus/ourbusiness/mission/index.aspx Istock Analyst.com - TNT Competitors, 2011 citing from an internet source: http://www.istockanalyst.com/competitor/TNT Nations Encyclopedia.com –Trends in Malaysia, 2011 citing from an internet source: