To What Extent Unethical Marketing Technique Could Damage the Sustainable Business Enivironment
To what extent unethical marketing techniques could damage the sustainable business environment. Discuss.
Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more attentions. However, this affects directly on customers as they are misled by dishonest advertisements, and it can impact the organization as well, as it destroys the sustainable business environment of a company. The paper will firstly explain about the selected unethical marketing techniques that commonly used in advertising and promotion with some examples, and then will move on to the discussion about sustainable business environment and the impacts of unethical marketing practices to the organization.
Unethical marketing techniques
Dishonest advertising is commonly practiced by today businesses, and it is one of the top ten concerned ethical issues in marketing practices besides bribery and unfair pricing issues (Chonko & Hunt, 2000). The unethical marketing issues in advertisement have been a critical discussion for a long time because it is not a ‘recent phenomenon’. Dishonest advertising can be practiced through the promoting a false or misleading statement about the product in order to draw public attentions as advertisements are the powerful marketing tool persuading people to try and purchase the product (Thachappilli, 2010). Several selected advertising and promotion tactics that this paper will discuss are
Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more attentions. However, this affects directly on customers as they are misled by dishonest advertisements, and it can impact the organization as well, as it destroys the sustainable business environment of a company. The paper will firstly explain about the selected unethical marketing techniques that commonly used in advertising and promotion with some examples, and then will move on to the discussion about sustainable business environment and the impacts of unethical marketing practices to the organization.
Unethical marketing techniques
Dishonest advertising is commonly practiced by today businesses, and it is one of the top ten concerned ethical issues in marketing practices besides bribery and unfair pricing issues (Chonko & Hunt, 2000). The unethical marketing issues in advertisement have been a critical discussion for a long time because it is not a ‘recent phenomenon’. Dishonest advertising can be practiced through the promoting a false or misleading statement about the product in order to draw public attentions as advertisements are the powerful marketing tool persuading people to try and purchase the product (Thachappilli, 2010). Several selected advertising and promotion tactics that this paper will discuss are
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