Advertising Election Campaigns Affects Voters
Tolib Kayumov Seda Vurgun Izmir University
Author Note This essay was prepared for ENG 104 Academic Reading and Writing Skills II, Section B, taught by Instructor SedaTürkyılmazVurgun
Election Campaigns Election propaganda is an integral part of the democratic process. 21 century is a century of information technology. Mass media became so widespread around the world. They are TV, news papers, internet and etc. People use this communication technology in advertisement, such as a company advertisement its product to public and it work effectively. Politicians use election advertisement in pre-election campaigns. Their aim is firstly to introduce themselves to electors, secondly to change the electors voting preferences. Election advertising election campaigns affects voters.(p 3 1991) In new democracy have same interactions between campaign resources, camping style and camping impact. An authoritarian legacy creates for use the campaigners, in Hungarian elections showed much similarity in relevant aspects of this opportunity structure in 1994 and 1998. Partisans can use public television in many post- authoritarian democracies country and there is often monopolistic control of television broadcasts. New democracies are small-big countries or middle-low income countries hence government controlled electronic media may be the mass media many citizens are exposed to.(2002,p58) The 2009 election European Parliament spending just over €18,000 on campaigning who had a chance to winning. The difference in expenditure between winners and losers it was €60,693, while it was only €14,337 for unsuccessful candidates. There is a strong positive correlation between spending and winning, when campaign spending a lot of money probabilities of winning a seat. Some of the largest countries, such as Britain, France, Germany and Spain, use closed list electoral systems. The only way that closed list candidates can influence their chance of winning, by improving and help people. (Laura Sudulich|4 Comments)
The rest of the chapter covers three elements of campaigning: fundraising, polling, and mobilizing of voter support through endorsements, advertising, and public appearances. Election campaigns in Texas become in campaign technology, national politics and upward pressure on campaign budgets. Technological advances have changed the face, old-fashioned campaigning have a major role. Campaigns can to take attention to their candidates and candidate stand in front of crowds and give speeches. . (3rd Edition - Revision 102)
In negative ways campaigns to trick people like small baby for themselves to increased a budgets and take a power. Positive ways some campaign help people and use campaign budget for people lived comfortable.
Election votes are important for every citizen and chose correct party because this party will control our country. In democracy country election advertising election campaigns affects voters.
Reference Laura Sudulich (January 6th, 2014) 2014 European Parliament elections, Elections, party politics and government across Europe, european-parliament-elections, Retrieved April 06, 2014, from http://blogs.lse.ac.uk/europpblog/2014/01/06/campaign-spending-and-electoral-systems-have-a-major-impact-on-the-outcomes-of-european-parliament-elections/
Jean Crete (1991) –Television Advertising and Canadian Elections Retrieved April 06, 2014, from http://books.google.com.tr/books?id=6U88AgAAQBAJ&pg=PA3&lpg=PA3&dq=introduction+election+advertising&source=bl&ots=mZ-0UMbkHj&sig=_2OhhJNZRHY6JMkOTnJf--b69fM&hl=tr&sa=X&ei=1_NCU_TuIMf_ygPgz4Ig&ved=0CFgQ6AEwBQ#v=onepage&q&f=false David M. Farrell - Editor, Rudiger Schmitt-Beck - Editor. Publisher: Routledge. Place of publication: London. Publication year: 2002. Page number: 58 Retrieved April 06, 2014, from http://www.questia.com/read/108425778/do-political-campaigns-matter-campaign-effects-in
Tjutg Simzb (n.d) Retrieved April 06, 2014, from http://www.erepublik.com/ne/article/a-message-to-admins-corruption-in-the-political-module-1953314/1/20
You May Also Find These Documents Helpful
-
Samuel Hopkins from UCSD article, “The Reasoning Voter”, reflects upon the use of media in the world of politics. Hopkins introduces the argument of whether the use of media in politics is more helpful towards a campaign or an easier way to give the people what they want to hear without the long speeches and future promises. We try to find a balance between giving the facts and finding a true fit for certain political position while involving the people and giving us an idea of what is to come.…
- 336 Words
- 2 Pages
Good Essays -
In the article “The Media’s Role in Political Propaganda” (2011) the author claims that propaganda has been used throughout history and is continued to be used today by many countries. The author supports his position by providing historical and modern day evidence from countries all over the world. His goal is to explain the effectiveness of propaganda in order…
- 543 Words
- 3 Pages
Good Essays -
Purpose and Overview: Essay 1 represents several objectives of English 102, and perhaps builds upon skills learned in ENG 101. This essay will focus on the skill set of successfully summarizing a reading selection -- re-communicating the author’s purpose and main points -- and then responding to that author’s ideas appropriately, which requires a certain degree of critical and careful reading and thinking. Whether an academic, professional, or personal context, it is important to be able to understand a piece of writing, note key ideas, and respond appropriately. This essay will also ask students to use detail from their own lives in order to support…
- 1167 Words
- 5 Pages
Powerful Essays -
Political Advertisements has three rhetorical purposes to every campaign which draw from the four phases characteristics. Previously when someone was inspired to run for office they would mainly run campaign ads on television to express themselves and how they would be most effective for the position in which they were applying for. They also used campaign ads to downplay their opponents and to gain as many supporters as possible. Today there are many other media outlets other than television that is used for campaign ads to be designed and shown across the world. Scholars, has used many various styles and strategies of campaign ads. The idea for campaign ads is to reach as much of the public as they possibly can and to gain the support and the votes that they need for the election. Generally, the person with the most impressive ads and who spends the most amount of money wins the political race.…
- 754 Words
- 4 Pages
Good Essays -
-Public media is effective towards candidates, because it allow the candidates to speak their minds to the American people, for no charge. (ex. entertainment shows)…
- 466 Words
- 2 Pages
Satisfactory Essays -
The following paper is on five ways that a presidential campaign raises money during an election. During a presidential election, candidate’s that are running in the election begin to perform what is known as a presidential campaign. A presidential campaign is an effort that is organized by a presidential candidate in which they attempt to gain votes from citizens and to influence the outcome of the upcoming election in their favor. While on the topic of presidential campaigns, I can’t help but to bring up some of the ways in which a presidential campaign raises money during an election. I will mention five different ways that presidential campaigns raise money throughout an election period. One way is through donations, whether they are either…
- 325 Words
- 2 Pages
Good Essays -
Television if full of advertisement and propaganda. As well as the internet with advertisement popups and clips on the sides of every webpage. Propaganda is information put out by an organization or government to promote and idea or cause. Many of these are misleading and bias, trying to make you believe in the same things they do and convince you to participate in whatever cause they are in. Think about some of the commercials you seen on television such as news reports, movies, political ads, and recall ads. The most memorable to me are recall ads such as lawyers making announcements for medicines and compensation. As well as when election time comes around and all of the runners are putting their names out there. Also, every day, watching the news on new crimes going on in the world and previews for my next favorite movie. Those are all different techniques of propaganda. The purpose of me writing this essay is to show you the propaganda in a simple informative commercial or newscast. My main focus will be on the BP oil spill.…
- 565 Words
- 3 Pages
Satisfactory Essays -
The effect that the media has on voters can be extremely diverse. From entirely formulating an opinion to strengthening an existing one, the media has the ability to do both but not to every type of individual. In order to understand how various citizens are influenced by media messages, Philip Converse et al. (1966) separated voters into three distinct groups: those with the highest levels of political awareness and understanding, those with the lowest levels and those of moderate understanding. In alignment with this, Graber (1984) theorised that a voter’s predispositions are the vital determinant when examining how effectively the media’s messages can sway opinions. It is therefore voters’ prior knowledge and understanding of political happenings that formulates the foundation for their decisions and thus their naivety of such happenings that allows them to be swayed by media messages.…
- 1365 Words
- 4 Pages
Powerful Essays -
Successful advertising in campaigns makes an emotional connection with the people. In any campaign, advertising is one of the biggest reasons politicians win or lose. Having a campaign that really hits home with someone and is advertised well will be a sure win for any politician. If a politician wants to target the mothers in a community then they will use an advertising technic involving children. If politicians show that they care in their advertising and it makes an emotional impact than they are more likely to get voted for. Not only does having an emotional connection with the people have a success in advertising campaigns but also if you show the people their ideal living. In advertising you can paint any picture you want to and if you paint the picture of how someone's life can change if their vote was for them this will have so much effect on the people. In campaigns it is all about who will do a…
- 784 Words
- 4 Pages
Satisfactory Essays -
America has explored the field of technology and media, encountered new information and perspective, and exchanged information between the people of america and their presidential candidates in the american electoral system. Mass-media has completely changed the manor of American elections and revealed new ways to improve our voting system. We have encountered many new ways to spread information about elections and campaigns through media. We use mass-media to exchange information between presidential candidates and voters.. This has improved the way that we vote and allowed us more insight as to who we are voting for. Campaigns now have incredible reach with their viewers.…
- 1744 Words
- 7 Pages
Powerful Essays -
There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when in reality they are trivial concerns. Elections often become popularity contests because of the polling that is done by newspapers and TV news programs prior to the actual voting. Politicians then can have a difficult time guiding voter's opinions on their concerns.…
- 1298 Words
- 6 Pages
Powerful Essays -
This new survey commissioned by MGH, an integrated marketing communications agency, found that 32 percent of survey respondents change the channel as soon as a political advertisement airs and during political news coverage, and nearly half (47 percent) of viewers will change the channel or mute the TV during a negative political ad. The vast majority, 88 percent of survey respondents said they are turned off by negative political advertising. I found these numbers staggering. Additionally, when looking at the age breakdown of younger voters aged 18 - 24, the survey found slightly higher percentages: Forty-five percent change the channel during political news coverage. Thirty-nine percent change the channel as soon as they see a political advertisement. Scholars argue that exposure to campaign advertising boosts turnout by providing voter with campaign information and heightening voter’s interest in the election. However experimental studies have shown that negative ads shrink the body of voters by angering voters and increasing their doubt about the process. According to MGH President Andy Malis. "During election years, television advertising space is limited and more expensive, so advertisers need to get creative and integrated with their media campaigns to ensure their message is getting through the clutter." MGH…
- 975 Words
- 4 Pages
Good Essays -
Political advertisements have been a pervasive part of politics in the United States since the dawn of television. Presidential candidates have been making an appearance in the living rooms of Americans since Dwight D. Eisenhower introduced a series of short campaign ads to the world of television during his presidential race (livingroomcandidate.org par.1, 2012). From the beginning researchers regarded television as a medium that had the potential to allow people to become more informed, and therefore more included leading to a nonpartisan democracy (Gurevitch, Coleman, & Blumler, 2009). Individuals who, in the past, had limited access to current affairs…
- 1128 Words
- 5 Pages
Better Essays -
Bibliography: 1. Diceman, J. (2000). Tv 's Failure as a Medium for Democracy. Available: http://www.communicationism.org/jasondiceman.com/reports/tv_democracy.htm. Last accessed 10th Dec 2010.…
- 1761 Words
- 8 Pages
Best Essays -
Political candidates, at every level of the political system (both national and local), have a tendency to dedicate significant resources to attempts to imprint their names on the public. Social media, signs, bumper stickers, commercial advertisements, and interviews are only a few of the lengths to which candidates will go to, all in an effort to spread their name. For instance, Although the U.S. presidential elections are still 14 months away, the early phases of the race have drawn unbelievable amounts of attention and even more media coverage. In fact, last week, the Republican party held their second televised debate, drawing the attention of millions of Americans. Not only does this serve as a forum to express political views, but also…
- 977 Words
- 4 Pages
Good Essays