Tom And Jerry Character Analysis
Identify companies that have been successful at reviving brands
What company, brand, industry?
2014 Warner Bros Animation - TV on Cartoon Network
What did they do?
26 Episodes: two 11-minute shorts in each episode
What did it cost?
How long did it take?
" We’ve been working on it, obviously, for well over a year. These things take a long time to actually make, so it’s been the last couple of years. Even figuring out the pitch before that takes a while longer as well.”
“It takes about a year to make each one which is industry standard for animation. From pre-production to animation.”
Who was Target Market?
Primary: Boys and Girls 3-6
Secondary: Infant Boys and Girls, Kids 6-11, Teens/Adults
Successful character revival to research:
When property was first launched?
First launched at MGM, now owned by WB – Hanna-Barbera
Tom – 1940
Jerry – 1940
1940
MGM
Original cartoon, ‘Puss Gets the Boot’ was released in theatres in 1940
1940 – 1958
MGM
‘Tom and Jerry’ was aired
1960
MGM
13 shorts were released by Gene Deitch from Rembrandt Films
1963 – 1967
MGM
Chuck Jones remodeled Tom and Jerry, and produced 34 cartoons
1975 – 1977
HB
The Hanna-Barbera Studio bought Tom and Jerry from MGM and made 48 cartoons
1980 - 1982
Filmation Studios (in association with MGM Television) also tried producing a Tom and Jerry TV series
1986
WB
Tom and Jerry became the property of Turner Entertainment (where the rights stand today via Warner Bros.), and have in subsequent years appeared on Turner-run stations, such as TBS, TNT, Cartoon Network, The WB, Boomerang, and Turner Classic Movies.
1989 – 1994
WB
Hanna-Barbera started production on a new Saturday morning television series, "Tom & Jerry Kids," featuring the cat and mouse as children
2001, 2005
WB
Individual episodes were created
2006 - 2008
WB
During the first half of 2006, a new series called Tom and Jerry Tales was produced at Warner Bros. Animation. 13 half hour episodes were aired on Boomerang (UK) and Cartoon Network
What company, brand, industry?
2014 Warner Bros Animation - TV on Cartoon Network
What did they do?
26 Episodes: two 11-minute shorts in each episode
What did it cost?
How long did it take?
" We’ve been working on it, obviously, for well over a year. These things take a long time to actually make, so it’s been the last couple of years. Even figuring out the pitch before that takes a while longer as well.”
“It takes about a year to make each one which is industry standard for animation. From pre-production to animation.”
Who was Target Market?
Primary: Boys and Girls 3-6
Secondary: Infant Boys and Girls, Kids 6-11, Teens/Adults
Successful character revival to research:
When property was first launched?
First launched at MGM, now owned by WB – Hanna-Barbera
Tom – 1940
Jerry – 1940
1940
MGM
Original cartoon, ‘Puss Gets the Boot’ was released in theatres in 1940
1940 – 1958
MGM
‘Tom and Jerry’ was aired
1960
MGM
13 shorts were released by Gene Deitch from Rembrandt Films
1963 – 1967
MGM
Chuck Jones remodeled Tom and Jerry, and produced 34 cartoons
1975 – 1977
HB
The Hanna-Barbera Studio bought Tom and Jerry from MGM and made 48 cartoons
1980 - 1982
Filmation Studios (in association with MGM Television) also tried producing a Tom and Jerry TV series
1986
WB
Tom and Jerry became the property of Turner Entertainment (where the rights stand today via Warner Bros.), and have in subsequent years appeared on Turner-run stations, such as TBS, TNT, Cartoon Network, The WB, Boomerang, and Turner Classic Movies.
1989 – 1994
WB
Hanna-Barbera started production on a new Saturday morning television series, "Tom & Jerry Kids," featuring the cat and mouse as children
2001, 2005
WB
Individual episodes were created
2006 - 2008
WB
During the first half of 2006, a new series called Tom and Jerry Tales was produced at Warner Bros. Animation. 13 half hour episodes were aired on Boomerang (UK) and Cartoon Network