Tommy Hilfiger Research Paper
The Tommy Hilfiger Corporation is dedicated to living the spirit of the American dream. “we believe the spirit of youth is our greatest inspiration. Resourcefulness is the key to value and wxcellence; in making quality a priority in our lives and products; by respecting one another we can reach all cultures and communities and by being bold in our vision we coninually expand our boundaries”.Tommy Hilfiger Corporation markets menswear, womenswear and childrenswear designed by Tommy Hilfiger. Hilfiger sells a complete line of clothing from socks to shirts, swimwear, jackets, pants, belts, wallets and ties, as well as sleepwear , golf clothes, cosmetics. The company operates 15 specialty stores, 10 Tommy Jwans stores, a Tommy Hilfiger Children’s store and a dual concept store. Hilfiger also operates 102 company outlet stores that offer branded products as
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well as out-of-season merchandise. Tommy Hilfiger products, which bear the well known red, white and blue logo, can also be found in department stores and are marketed in over 55 countries across the globe. Thomas Jacob (Tommy) Hilfiger was born in Elmira, New York in 1951 and he started his first clothing business while still in high school.
He and two friends invested $300 in used blue jeans and sold them out of an Elmira basement. Hilfiger never attended college but built up the blue jean business into a chain of seven upstate New York stores called people’s Place.. In 1977 Pwoplw’s Place was forced to declare bankruptcybecause they were poorly managed. Hilfiger moves to Manhattan and tried to find work as a clothing designer. He eventually foud work designing jwans for Jordache. The line of tommy Hilfiger clothing debuted in the fall of 1985 with an ad campaign that featured no clothes but declared that hilfiger was a designer on par with Ralph Lauren, Perry Ellis and Calvin Klein. By 1987 the Hilfiger line was attracting more national attention with advertisements in People, USA Today and other publications. In 1986 Hilfiger brand clothing was availeble in 60 department stores and 25 speciality shopesn and brought in $32 million in retail sales. A yearb later retail sales had more than doubled, to $70
million
Marketing is all about advertising, promotion, sales and buying, estimating, exchange process, competition, identifying products, reputation.According to CIM 2001 , Marketing is the management process concerned with identifying, anticipating and satisfying customers needs. Identifying is about finding out first what customers wants before producing the product to sell to them .Anticipating is creating a need by launching a product that people will want to buy and also looking into people’s future needs. Satisfying is giving the right product to the customers. Another definision of marketing is the process of planning and executing the conception , pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives (AMA 1985) This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of marketing.
well as out-of-season merchandise. Tommy Hilfiger products, which bear the well known red, white and blue logo, can also be found in department stores and are marketed in over 55 countries across the globe. Thomas Jacob (Tommy) Hilfiger was born in Elmira, New York in 1951 and he started his first clothing business while still in high school.
He and two friends invested $300 in used blue jeans and sold them out of an Elmira basement. Hilfiger never attended college but built up the blue jean business into a chain of seven upstate New York stores called people’s Place.. In 1977 Pwoplw’s Place was forced to declare bankruptcybecause they were poorly managed. Hilfiger moves to Manhattan and tried to find work as a clothing designer. He eventually foud work designing jwans for Jordache. The line of tommy Hilfiger clothing debuted in the fall of 1985 with an ad campaign that featured no clothes but declared that hilfiger was a designer on par with Ralph Lauren, Perry Ellis and Calvin Klein. By 1987 the Hilfiger line was attracting more national attention with advertisements in People, USA Today and other publications. In 1986 Hilfiger brand clothing was availeble in 60 department stores and 25 speciality shopesn and brought in $32 million in retail sales. A yearb later retail sales had more than doubled, to $70
million
Marketing is all about advertising, promotion, sales and buying, estimating, exchange process, competition, identifying products, reputation.According to CIM 2001 , Marketing is the management process concerned with identifying, anticipating and satisfying customers needs. Identifying is about finding out first what customers wants before producing the product to sell to them .Anticipating is creating a need by launching a product that people will want to buy and also looking into people’s future needs. Satisfying is giving the right product to the customers. Another definision of marketing is the process of planning and executing the conception , pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives (AMA 1985) This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of marketing.