topic proposal form
MKT522 Integrated Marketing Communications (IMC) Campaign Plan
Topic Proposal Form
May 10, 2015
Your name:
Identify and describe the selected brand.
Dasani is a brand of bottled water from Coca Cola. Dasani was launched after the success of Aquafina which was produced by PepsiCo.
What brand problem are you attempting to solve with an IMC?
The problem with Dasani bottled water was found to have illegally high levels of bromate, a cancer causing chemical. This has stopped customers from buying Dasani.
Who do you think the target audience is? (Remember that you will need to confirm this with research.)
The target audience is their current customers as well as new customers.
Are similar or competitive brands available? List or briefly describe a similar brand.
There are several similar or competitive brands available. PepsiCo Aquafina is one that
I will be comparing. Aquafina brand advertises its water as “Pure Water-Perfect Taste.” Aquafina strips out all minerals and other substances to create its “Pure” water.
I will speak on other brands in my paper.
How does your brand differ from competitors? What is the distinctive competitive advantage?
To me, Dasani has a better taste. It’s enhanced with minerals for a pure, fresh taste.
Do you have questions for your instructor? Please list them here.
Dr. K, if this isn’t approved I will focus on Coca Cola and Pepsi.
References
Adams, M. (05 May 2004). Coca-Cola 's Dasani water found to contain alarming levels of cancer-causing chemicals. Retrieved from http://www.naturalnews.com/001028_soft_drinks_Coca-Cola.html
(04 July 2012). Aquafina vs Dasani. Retrieved from https://www.wikivs.com/wiki/aquafina_vs_dasani
Topic Proposal Form
May 10, 2015
Your name:
Identify and describe the selected brand.
Dasani is a brand of bottled water from Coca Cola. Dasani was launched after the success of Aquafina which was produced by PepsiCo.
What brand problem are you attempting to solve with an IMC?
The problem with Dasani bottled water was found to have illegally high levels of bromate, a cancer causing chemical. This has stopped customers from buying Dasani.
Who do you think the target audience is? (Remember that you will need to confirm this with research.)
The target audience is their current customers as well as new customers.
Are similar or competitive brands available? List or briefly describe a similar brand.
There are several similar or competitive brands available. PepsiCo Aquafina is one that
I will be comparing. Aquafina brand advertises its water as “Pure Water-Perfect Taste.” Aquafina strips out all minerals and other substances to create its “Pure” water.
I will speak on other brands in my paper.
How does your brand differ from competitors? What is the distinctive competitive advantage?
To me, Dasani has a better taste. It’s enhanced with minerals for a pure, fresh taste.
Do you have questions for your instructor? Please list them here.
Dr. K, if this isn’t approved I will focus on Coca Cola and Pepsi.
References
Adams, M. (05 May 2004). Coca-Cola 's Dasani water found to contain alarming levels of cancer-causing chemicals. Retrieved from http://www.naturalnews.com/001028_soft_drinks_Coca-Cola.html
(04 July 2012). Aquafina vs Dasani. Retrieved from https://www.wikivs.com/wiki/aquafina_vs_dasani
References: Adams, M. (05 May 2004). Coca-Cola 's Dasani water found to contain alarming levels of cancer-causing chemicals. Retrieved from http://www.naturalnews.com/001028_soft_drinks_Coca-Cola.html (04 July 2012). Aquafina vs Dasani. Retrieved from https://www.wikivs.com/wiki/aquafina_vs_dasani