Tottenham Case
I. Introduction
Tottenham Hotspur Football Club is an English football club that founded in 1882 and located in Tottenham, London. Tottenham has been playing in the English Premier League and was one of the oldest teams ever played in the Premiership. Tottenham was the first English football club to achieve the League and FA Cub Double by winning the competitions in the 1960-61 season. Tottenham’s history shows a successful career with the trophies for the past six decades.
Tottenham own a home stadium called White Hart Lane with capacity 36,500 audiences. In 2008, Daniel Levy, chairman of Tottenham Hotspur Football Club is considering some possibilities to bring his football club to the upper rank of the British Premier League. Achieving this goal requires Levy to consider about two things: First is building a new stadium and improving the team’s quality by building a new practice facility or training ground. Following other competitors such as Arsenal, Manchester United, and Chelsea that being able to get some added revenues and gain a competitive advantage in the player acquisition market provided by developing a new stadium.
Levy as a chairman of Tottenham Hotspur football club who understands the dynamics of football clubs and ran the club to endure financial stability and longevity focused on three pillars that he felt could help establish a foundation of consistent, long run success: 1) the development of a new stadium, 2) the building of new practice facility, and 3) the continual improvement of the club through prudent player acquisitions during the various “transfer windows.”
The club already had an agreement to build the new training ground just outside the London. The club viewed the training ground as also crucial to the third pillar, which was to continually improve the quality of team. Having a state-of-the-art training ground was a major selling point in recruiting new players, both young players whom they hoped to develop, as well as star
Tottenham Hotspur Football Club is an English football club that founded in 1882 and located in Tottenham, London. Tottenham has been playing in the English Premier League and was one of the oldest teams ever played in the Premiership. Tottenham was the first English football club to achieve the League and FA Cub Double by winning the competitions in the 1960-61 season. Tottenham’s history shows a successful career with the trophies for the past six decades.
Tottenham own a home stadium called White Hart Lane with capacity 36,500 audiences. In 2008, Daniel Levy, chairman of Tottenham Hotspur Football Club is considering some possibilities to bring his football club to the upper rank of the British Premier League. Achieving this goal requires Levy to consider about two things: First is building a new stadium and improving the team’s quality by building a new practice facility or training ground. Following other competitors such as Arsenal, Manchester United, and Chelsea that being able to get some added revenues and gain a competitive advantage in the player acquisition market provided by developing a new stadium.
Levy as a chairman of Tottenham Hotspur football club who understands the dynamics of football clubs and ran the club to endure financial stability and longevity focused on three pillars that he felt could help establish a foundation of consistent, long run success: 1) the development of a new stadium, 2) the building of new practice facility, and 3) the continual improvement of the club through prudent player acquisitions during the various “transfer windows.”
The club already had an agreement to build the new training ground just outside the London. The club viewed the training ground as also crucial to the third pillar, which was to continually improve the quality of team. Having a state-of-the-art training ground was a major selling point in recruiting new players, both young players whom they hoped to develop, as well as star