Tourism in BD
Tourism Policy of the Government of Bangladesh
Summary
The expansion of the tourism throughout the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market.
Bangladesh lacks the coordinated efforts among different ministries related to tourism like Ministries of Home, Civil Aviation, Communication, Health, Planning etc. which need to overcome for the overall development of the industry. The coordinated efforts can make the visit more safe, comfortable and enjoyable and can fulfil the needs of the tourists.
The promotional activities of Bangladesh tourism are inadequate to promote the industry in the world competitive market as it has to depend on only local media and some printed materials like brochures, folders, souvenirs, tourists maps, tourist guides etc. to promote the same. At the same time the quality of those printed material is not up to the mark. In addition, the use of information technology is very negligible. The web page used by BPC needs to well-designed and updated. The ultimate effects of all these insufficient promotional steps lead to no significant growth of tourism industry in Bangladesh though the industry and its market have grown phenomenally in worldwide. It is expected that Bangladesh can enjoy a positive growth of this industry if proper steps can be taken at least regarding the promotional aspects.
Introduction
Tourism is one of the fastest growing and single largest industries in the world. The contribution of tourism industry in the global as well as individual perspective is really remarkable. In terms of global increasing trend in both the number of tourist arrivals and the earnings from tourism, the same in Bangladesh is very insignificant. Even in consideration of
Summary
The expansion of the tourism throughout the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market.
Bangladesh lacks the coordinated efforts among different ministries related to tourism like Ministries of Home, Civil Aviation, Communication, Health, Planning etc. which need to overcome for the overall development of the industry. The coordinated efforts can make the visit more safe, comfortable and enjoyable and can fulfil the needs of the tourists.
The promotional activities of Bangladesh tourism are inadequate to promote the industry in the world competitive market as it has to depend on only local media and some printed materials like brochures, folders, souvenirs, tourists maps, tourist guides etc. to promote the same. At the same time the quality of those printed material is not up to the mark. In addition, the use of information technology is very negligible. The web page used by BPC needs to well-designed and updated. The ultimate effects of all these insufficient promotional steps lead to no significant growth of tourism industry in Bangladesh though the industry and its market have grown phenomenally in worldwide. It is expected that Bangladesh can enjoy a positive growth of this industry if proper steps can be taken at least regarding the promotional aspects.
Introduction
Tourism is one of the fastest growing and single largest industries in the world. The contribution of tourism industry in the global as well as individual perspective is really remarkable. In terms of global increasing trend in both the number of tourist arrivals and the earnings from tourism, the same in Bangladesh is very insignificant. Even in consideration of