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Toyata
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Where’s my seat of Heiwa?[1]

An Operational management case study

Team: Envision

Key people:

Doug Friesen, Manager of assembly for toyota georgetown, kentucky plant.

Mike daprile, General manager of assembly plant

Fujio Cho, President of TMM and TPS

Rodger Lewis ,Assistant manager of QC(Quality Control)

Kevin smith, Manager of Purchasing

EXECUTIVE SUMMARY

Doug Friesen of Toyota Motors Manufacturing (TMM) faces increasing problems with its seat supply. TMM’s single seat supplier, Kentucky Framed Seat (KFS), is responsible for the majority of the problems with material flaws and missing parts as the major encountered defects. These problems are increasingly occurring with an increase in varieties of and demand for the seats. Toyota currently addresses these problems offline; however, this is a deviation from the policies and procedures under the Toyota Production System (TPS). Now, as TMM ramps up for the production of the Camry Wagon, it must address the seat issue before seriously impacting production performance.

History:

1980 : Japanese makers building cars in north america.

1985 : TMC unveiled its plan to open $800 million plant in kentucky.

1986 : Construction at georgetown, Kentucky

: TMC chose KFS as its seat supplier

1987 : Announcement of $300 million power train plant.

1988 : TMM (USA) began producton in georgetown.

1990 : Japan trip to preview 1992 camry

: Announcement of $90 million second assembly line

1991 : Model change in fall, sales were up 20%

:1992 camry introduction

1992 : TMM expected to supply 240,000 of all new camrys.

: Starting producing wagon versions of new cambry.

1992 : Employed 2000 employees in georgetown.

:23 sedan and wagon models,11 exterior colors, 29 interior variations and 30 other options like moonroof.

:Announcement of $90

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