Traditional Tourism Theory: The Howard-Sheth Model Of Purchaser Behavior

The domain of this study is tourism that is provided in the form of descriptive analysis in the context of global view of different tourism researchers. The author of the considered study believes that there is a requirement for the theorists to consider the concept and raise questions. It is obvious that the traditional tourism theory is required to accept the operations of tourism behaviour can be considered as inappropriate. The researcher of this study believes that the scope and role of a tourist is not considered appropriately and it leads to conceptual issues.

1.2. Background Study
The tourism industry is one of the rapidly growing sectors with annual growth rate of around 2.5 percent by 2008. The historical trend has reflected a consistent increase in the tourism industry across the globe except the year 2009 as a 4 percent decline was observed mainly in Europe. A consistent growth in the demand of tourism is the reason for increasing competition between destinations to attract tourists to their respective countries (Crouch, 2011). Dwyer and Kim (2003) states that when people gain certain information about a specific country, it is the result of rumours, folklores, and anecdotes influencing the decision making process of tourists with the intention of purchase and visiting the destination for leisure. It is
This model is demonstrated in Figure 3. The model is essential on the grounds that it highlights the significance of inputs to the customer purchasing process and proposes courses in which the purchaser arranges these inputs before making decision on an official conclusion. The Howard-Sheth model is not impeccable as it doesn't clarify all consumer behaviours. It is in any case, a complete hypothesis of purchaser conduct that has been created as an outcome of observational exploration (Coldwell & Freire,