Preview

Transport Network

Satisfactory Essays
Open Document
Open Document
591 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Transport Network
Transportation and Logistics Goals

Amanda Contreras
November 16, 2012

640
The central goal of my company is to keep retail prices low. Working with suppliers to ensure their prices are constantly low, but also means price changes are kept to a minimum.

Aiming to become lowest cost producer, the firm can compete on the price with every other industries and earn higher unit profits. Cost reduction provides the focus of the organization strategy. It targets a broad market. Competitive advantage is achieved by driving down costs. Price Leadership – The Company is well known for its “Every Day Low Pricing”, but is aiming to give the consumer greater value for each product category. Through leverage selling general and administrative expenses, the Company can ask suppliers to introduce efficiencies in the transportation of items. This can be the supplier to the distribution center, distribution center to the store and also within the store.

Since transportation can be as much as one-half to two-thirds of the total cost of distributing product it only makes sense to drive is in as many efficiencies into your transportation network as you possibly can. The 1st strategy is to limit the margin that would have to be paid to a third-party providing that service. The 2nd strategy is controlling the fleet my company can control the quality and timing of the service to move the freight from the distribution centers to the stores. That 2nd strategy is an important goal in reducing labor costs and maximizing the utilization of assets and resources. Currently, the vendor manages nearly all vendor shipments to my company. My company arranges backhaul pick-ups at vendors after one of its trucks makes a delivery to its stores. More stock will be needed prior to the seasonal upturn in sales volume. As sales decline, less merchandise is needed.

My company balances the "need for speed" with the costs inherent in the mode of

You May Also Find These Documents Helpful

  • Good Essays

    CH 11 ACC 350 Study Guide

    • 824 Words
    • 3 Pages

    STRATEGIC COST MANAGEMENT BASIC CONCEPTS The most important strategic elements for a firm are its long-term growth and survival. Strategic decision making involves choosing among alternative strategies with the goal of selecting a strategy, or strategies, that provides a company with a reasonable assurance of long-term growth and survival. The key to achieving long-term growth and survival is to gain a competitive advantage. Competitive advantage is the process of creating better customer value for the same or lower cost than that of competitors or creating equivalent value for lower cost than that of competitors. Customer value is the difference between what a customer receives (customer realization) and what the customer gives up (customer sacrifice). The total product is the complete range of tangible and intangible benefits that a customer receives from a purchased product. A strategy can be defined as choosing the market and customer segments the business unit intends to serve, identifying the critical internal business processes that the unit must excel at to deliver the value propositions to customers in the targeted market segments, and selecting the individual and organizational capabilities required for the internal, customer, and financial objectives. Three general strategies for obtaining a competitive advantage Cost leadership Product differentiation Focusing A company is pursuing a cost…

    • 824 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    After contemplating many different strategy options and evaluating our markets, the Ferris group decided that we would utilize and follow a strategy discussed in chapter 6 of Wheelen and Hunger’s text[1]: cost leadership. This strategy focuses on “a lower-cost competitive strategy that aims at the broad mass market and requires efficient scale facilities, cost reductions, and cost and overhead control. This strategy avoids marginal customers, and aims for cost minimization in R&D, service, sales force, and advertising.” If used effectively, this strategy should reduce and control your labor and overhead costs. This would in turn decrease variable expenses and simultaneously increase your contribution margins, and ultimately your net profits.…

    • 2929 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    capsim strategies

    • 2515 Words
    • 9 Pages

    Low-priced products for the industry: Our brands offer solid value. Our stakeholders are bondholders, customers, stockholders and management.…

    • 2515 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Capsim Strategy Paper

    • 1037 Words
    • 5 Pages

    All segments are critical for the implementation of our company’s strategy because we chose to be broad cost leaders. Cost leaders maintain a presence in all market segments by focusing on low production costs and competitive pricing. With that in mind, one segment is considered to be slightly more important than the others: the low end segment. We will compete in every market segment, but this is one of the most important due to the fact that price is the main consideration of the buying criteria at 53% importance. Our costs will be much lower than our competitors which translates into a lower market price for this product, which is ideal for our customers.…

    • 1037 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Home Depot

    • 2275 Words
    • 10 Pages

    Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high inventory turnover. Home Depot successfully offered a warehouse product strategy to the individual consumer for the first time. Previously, this type of price discounting was only available to professional contractors who earned product price discounts due to large quantities of raw material purchases. Secondly, Home Depot utilized the product differentiation strategy by promoting quality products in its merchandise inventory, as well as, championing excellent customer sales assistance. The company boasted a 90% full time employee utilization, which allowed the company to properly train these employees in technical matters. Customers were able to buy products that were cheap, while under the guidance of knowledgeable Home Depot staff. This allowed Home Depot to employ both the cost leadership and product differentiation strategies. Home Depot will be able to maintain this combination strategy in the long run, since these two strategies do not complete with one another in normal business operations. Training employees will not cause product margins to increase dramatically. Since the company launched this dual business strategy at the onset of its business life cycle, the company has already factored in the cost of training/retaining quality employees in its product margins. Therefore, the company is fully prepared to absorb the cost of this employee quality, while maintaining low product prices to offer to its customers.…

    • 2275 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Pricing of Products • Markup purchased cost by 15% • Then add markup to cover cost for selling expenses, and allowance for profit • Determined at start of each year based on prior year expenses and competition • Actual prices to customers depended on long-term relationships and competitive situations Systems • Electronic Data Interchange (EDI) 2 years prior, new internet site in 2000 • Allowed customers to order online – clerks wouldn’t have to manually enter in. • Many customers took advantage because of convenience Issue • Year 2000: operated at a loss • Even though increase in sales, there was a loss • First time in history • Costs continued to rise even after introducing new innovations – online ordering and Desktop Delivery • Start: Look at distribution centers and understand the process and what goes on Warehouse Activities • 4 primary activities 1.…

    • 596 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Capsim Final

    • 1500 Words
    • 11 Pages

    - A cost leader competes on price by reducing costs and passing the savings to customers.…

    • 1500 Words
    • 11 Pages
    Satisfactory Essays
  • Better Essays

    Costco

    • 1299 Words
    • 4 Pages

    There has been increase in popularity of warehouse clubs and supercenters over the last few decades. A key trend in the industry is selling products over the internet since more people continue to make most of their purchases through the web. Costco managed to increase their sales by 59% over the internet after realizing most customers bought products on the web. In addition, many retailers compete to find efficient ways of lowering operating costs. Costco continues to devise ways that can help it reduce its operation cost. To that end, Costco can easily sell its goods and services to customers and lower prices and provide and high value by building stores with little frills compared to conventional wholesalers and retailers (Costco Wholesale 2013).…

    • 1299 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Andrews Company implemented a broad cost leader strategy. Our intended goal was to maintain a presence in all segments, keep costs to minimum and offer a below average price for our products. By keeping costs such as R&D, material and production, our company should…

    • 293 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Benihana vs Broadway Pizza

    • 1443 Words
    • 6 Pages

    | * Low cost (competitor) * Labor cost * Strategic Marketing * Low waste * Lower overhead…

    • 1443 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Reducing costs and eliminating waste - Competitive advantage through efficiency - Aldi | Aldi case studies, videos, social media and information | The Times 100. 2013. Reducing costs and eliminating waste - Competitive advantage through efficiency - Aldi | Aldi case studies, videos, social media and information | The Times 100. [ONLINE] Available at:http://businesscasestudies.co.uk/aldi/competitive-advantage-through-efficiency/reducing-costs-and-eliminating-waste.html#axzz2htMjOW41. [Accessed 12 November 2013].…

    • 1843 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    Business Plan Final

    • 470 Words
    • 2 Pages

    Even though customers will be willing to pay high prices for products because of the lack thereof, my goal is to maintain affordable prices as my service is going to be more customer than profit based.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    in cost leadership, a firm must not only be a low cost producer in the industry, but must be able…

    • 787 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Transport Systems

    • 1547 Words
    • 7 Pages

    In single celled organisms, nutrients, water and various substances that are need for basic cellular processes can easily be transported in and out through the cell membrane. This is an effective transport system for microscopic organisms, but multicellular organisms require a more complex transport system to sustain itself. Take humans for example; unlike a cell, only the outer layer of skin is in contact with the body’s outside environment. It’s not possible for substances to diffuse all the way through every layer of cells in the human body and reach an organ deep within it, like the heart. The movement of waste from inside the body to outside the body is also not possible without a transport system. For this very reason, large multicellular organisms such as plants and mammals must have multiple specialised transport systems.…

    • 1547 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Transportation Management

    • 2621 Words
    • 11 Pages

    In the past, transportation management was a tactical concern – a necessary cost of conducting business, which does not have much impact on profit margins. Today, rising fuel prices and increased pressures for improved service have made transportation management a strategic issue. Companies have to meet and exceed customer expections if they are to be the preferred service and goods provider.…

    • 2621 Words
    • 11 Pages
    Powerful Essays

Related Topics